Research On Marketing Strategy Of Electronic Bank OfChangchun XIUZHENG Road Branch Of ICBC

With the rapid development of social economy in our country,the emergence of Internet technology has led to the reform of bank e-marketing mode,which is embodied in many aspects such as customer group audience,marketing mode,marketing method and so on.Banks can innovate marketing models not only through the Internet,but also through the Internet to develop a variety of electronic banking products,so the impact is far-reaching and lasting.It can be seen that the development of the Internet has led to the transformation of the mode of economic development,and it is also under the influence of this background that the entry threshold of the modern market has been lowered,and the invisible market formed under the background of the Internet is also gradually expanding.Let the original operation of the enterprise The market has changed,and the competition between enterprises has become more and more fierce.It can be seen that under the current market environment,the emergence of the network foundation has an important impact on the development of the market,personal consumption and so on.As an important financial institution in China,banks also face many risks in their long-term development.In this study,according to the above-mentioned problems,we will identify the research methods and contents on the basis of introducing the background and significance of the research on the marketing strategy of the Changchun XIUZHENG Road Branch of the Industrial and Commercial Bank of China(ICBC).This paper studies the actual situation of Changchun XIUZHENG Road Branch of Industrial and Commercial Bank of China(ICBC)by means of literature research and empirical investigation,and analyzes the problems existing in the marketing of the bank in e-bank at present.Then,through the detailed analysis of the marketing environment of the bank,the author deepens the understanding of the development of the Changchun XIUZHENG Road Branch of the Industrial and Commercial Bank of China.Finally,it studies the Changchun repair of the Industrial and Commercial Bank of China in an all-round way.The branch marketing strategy formulation and the implementation strategy means,and elaborated its implementation path in detail.In the whole process of analysis,the actual situation of Changchun XIUZHENG Road Branch of Industrial and Commercial Bank is discussed in detail,and the implementation and safeguard strategy of electronic marketing are studied.The final results show that,at present,the main customer group of the bank is the 18-35-year-old group,such groups have higher requirements for the bank's marketing services,so the bank should not only improve the marketing channels,but also need to do the corresponding safeguard measures.Strictly according to the existing rules and regulations,identify all kinds of potential marketing risks and summarize their own problems.This is the key to improve the level of marketing.From the results of this study,we can see that in the face of the problem of e-bank marketing under the Internet environment,there are still many deficiencies in the E-bank marketing of the Changchun XIUZHENG Road Branch of the Industrial and Commercial Bank of China.These will become an important factor affecting the marketing effect of e-bank,which is not conducive to the development of marketing activities.Therefore,in order to further promote its own long-term development,it is necessary for the bank to deepen its understanding of its own development environment,actively find ways to improve its response,and carry out marketing activities from many angles.Finally,it lays a foundation for improving the marketing ability of bank e-bank in an all-round way.At the same time,consumers have a higher demand for bank marketing,so we must pay attention to the innovation of ways and methods in the marketing stage,so as to achieve satisfactory marketing results.In addition,the marketing environment and requirements of e-banking have changed significantly in the whole Internet environment,so in the future,we need to start with the promotion strategy and other aspects to innovate the whole marketing process,which is the key to ensure that the marketing effect meets the expectations.