Research On Financial Risk Analysis And Evaluation Of Red Star Macalline Company

The rapid development of economy makes the consumption demand escalate continuously,and various market operators have emerged as the times require.Through specialized management and operation,these store operators construct commercial shopping centers and urban complexes that cater to the current consumption pattern and meet the needs of consumers and consumers.Their main source of profit is rent and management fees rather than commodity price differentials.Such a business model has broken the inherent limitations of the conventional retail model,and has increasingly become the development trend of the retail industry under the consumption upgrading.However,this mode of operation also makes enterprises face more financial risks.On the one hand,market operators bear inherent risks of commercial services,such as: the unique mode of operation leads to higher asset-liability ratio and greater brand management risk.On the other hand,as an enterprise providing management and operation services,it is more important to bear the risks brought by the changes in the industry in which the service objects are located.Red Star Macalline is a furniture store operator who provides professional management services for home decorations and furniture retail industry.This paper chooses the fast-developing Red Star Macalline as the research object.Through the analysis and evaluation of its financial risk,it is hoped that the managers of enterprises can realize the severity of financial risk and take effective measures in time to promote the sound development of enterprises.Firstly,according to the relevant theory of financial risk,in this paper,case study method is used.Firstly,according to the relevant theory of financial risk,the financial risk situation of Red Star McLaren is qualitatively analyzed.It is found that its financing risk,investment risk and working capital risk are higher..Secondly,combined with the characteristics of financial activities and financial risk status of Red Star McLaren,17 financial risk indicators were selected preliminarily,and the composition and weight of the final indicators were determined by using the entropy method and Pearson correlation analysis.Combined with the improved efficiency coefficient method,a financial risk evaluation system suitable for Red Star McLaren was constructed to quantify the financialrisk of enterprises.It is found that the risk of financing and working capital of Red Star McLaren is higher,and the overall risk level is light police.Finally,according to the results of financial risk analysis and evaluation of Red Star McLaren,the causes of financial risk of Red Star McLaren are analyzed from inside and outside of the enterprise,and the corresponding financial risk control suggestions are put forward.It is believed that Red Star McLaren has some problems,such as unreasonable capital structure,lack of rational planning of investment projects,decline of asset management level and insufficient talent reserve.It is necessary to reduce financial risks of enterprises by optimizing capital structure,paying attention to investment decision-making,strengthening asset management level and increasing talent reserve,so as to ensure good operation and sustainable development of enterprises.This paper combines qualitative analysis and quantitative analysis,avoids the shortcomings of single evaluation method in previous studies,and more comprehensively and systematically evaluates the financial risk status of Red Star McLaren,so as to help enterprises improve their financial problems and promote their steady development.