Study On The Endogenous Development Model Of Rural Tourism

Rural tourism is an important part of many ways of tourism development in our country,the development of rural areas can not only eliminate poverty,the elimination of two yuan in urban and rural areas regime plays an important role,also plays an important role in the inheritance and innovation of culture protection,rural.The South of Jiangsu area is the developed area of our country,because of the lack of typical landscape and natural landscape,tourism resources are relatively deficient,at the same time,because of the vitality of private capital has always been strong,the higher the level of industrialization for the township,has a strong role in promoting the employment of rural residents.Plus in recent years,rural hollow,aging problem is more and more serious,therefore,although there is a profound traditional culture in the countryside,resulting in a lack of motivation and vitality of rural tourism development,but also makes the development of rural tourism in South of Jiangsu area has been relatively backward,the development of rural tourism to achieve protection and development path of heritage of rural culture in South of Jiangsu area have been blocked.With the continuous development of the regional economy of South of Jiangsu,between the various industries continue to merge,the village has constantly renovated,the tourism development potential of increasing,while the development of rural tourism has been presented a new feature.But the rural development in South of Jiangsu is still facing all the pressure,because the South of Jiangsu region industry developed,so the land use to industrial tilt,and its development mainly rely on the guidance of the government,but this traditional model of development in the South of Jiangsu area of water pollution,environmental pollution problems have become increasingly prominent,which caused the transformation pressure growing.At the same time,the South of Jiangsu area is more the lack of resources,so make full use of cultural resources in South of Jiangsu area,the development of rural tourism is an important way to promote the transformation and development of the South of Jiangsu area,but also can realize the protection of local culture,enrich the daily life of the people,fully tap the local culture,such as mulberry fishery culture and other cultural characteristics.Therefore,how to develop rural tourism in South of Jiangsu,to promote the development of rural tourism in South of Jiangsu,and to provide experience for rural development has become an important issue.This article from the internal mechanism of endogenous rural tourism development,especially the literature review on the endogenous development mode backgroun d,origin,and in the process of rural tourism community development in the role of combined with the common problems existing in the development of rural tourism in South of Jiangsu area of analysis,analysis of the relatively weak rural tourism resources.Rural tourism development is lagging behind,rural hollowing problems etc.,and then analyzes the changes of South of Jiangsu rural cultural tourism resources of the main production,from the research of the disintegration of South of Jiangsu area of traditional village culture and community cultural community of South of Jiangsu new rural areas,analyzes the social causes of the development of rural cultural resources in South of Jiangsu is lagging behind,according to analysis on the diach ronic development of sericulture Zhenze town Wetland Park,and puts forward the new rural culture from main production Culture,rural community participation in tourism development in the way of innovation,and the rural tourism endogenous develo pment mode on rural tourism development mode in South of Jiangsu put forward the "enterprise + government + country",with particular emphasis on relying on the traditional culture in the countryside for endogenous development,so as to further realize the agriculture,the industry and the service industry(Tourism)integration,so as to solve the many problems facing the development of rural tourism in South of Jiangsu area.