Rural Tourism In Zhejiang Province Endogenous Development Are Discussed

The 1970s in the West witnesses a trend of reflection on industrialization, urbanization and the protection of traditional culture as well as ecological environment, which gives rise to the mode of Endogenous Development to solve rural problems. This thesis firstly studies the evolution of endogeneous development, its theoretical connotation and practical projects and then reviews the theoretical contribution of endogeneous development in the practice of rural tourism.In light of the literature review thus conducted and with the practical survey and study, this thesis constructs the research frame of the actor network theory with the gully tour in Yuhang as the case study. According to the endogeneous and exogenous classification and comparison, the gully tour is determined to be endogeneous and the actor network theory of its network operaton and social restruction is constructed. This case study inspires the research of endogeneous development applied to rural tourism in Zhejiang Province.