Research On Marketing Strategy Of H Company "Computer Supervision Software" In Qingdao Market

In recent years,with the rapid development of China's market economy and the country's continued support for the development of small and medium-sized enterprises,more and more enterprises have emerged and are active in economic development and social life.In the progress of enterprises,the supervision of employees' behavior in the organization is an important of the internal management of enterprises.Some enterprises are often faced with some information leakage or inadequate supervision of employees' behavior,which results in significant losses and reduces the efficiency of employees.How to effectively supervise the behavior of employees,prevent unnecessary losses and improve the efficiency of enterprise management are issues that many large,medium and small enterprises are very concerned about.Under this background,many domestic software companies have begun to enter the emerging market of enterprise computer terminal supervision products involving intranet information protection and employee efficiency improvement,and the industry competition is becoming increasingly fierce.H Company is a start-up small and micro enterprise,and a newly established subsidiary of Shandong AZ Information Technology Co.,Ltd.to expand the Qingdao market.This paper takes Qingdao H Company as the research object,and provides suggestions and strategies for the development of H company's marketing work through the research on the marketing strategy of H company computer supervision products in Qingdao market.This paper first introduces the relevant theoretical review as the theoretical basis of this study in the second chapter,including the related concepts of marketing mix and the theory of 4P and 4C marketing mix,as well as STP analysis theory which is composed of market segmentation,target market selection and market positioning.The third chapter analyzes the marketing status of the H company's computer supervision products in the Qingdao market,and finds out some problems existing in the market segmentation,target market selection,customer's product awareness,sales methods and product lines of H company's current marketing work,and analyses the reasons for these problems.The fourth chapter has carried out market segmentation of the Qingdao market of computer supervision products of H company through STP market analysis theory.The target markets are selected in the fields of scientific research and technical services,software and information technology,production and manufacturing,etc.Finally,the market positioning of “Building a stable and efficient information protection and employee efficiency management system for enterprises” is put forward.The fifth chapter gives the marketing mix strategy recommendation based on the combination of 4P and 4C marketing theory.This chapter takes 4C as the guiding ideology and main framework,combines the company's current situation and product characteristics,and explores how to improve each 4C element by adjusting and perfecting each element of 4P in the perspective of each 4C element.Through this series of specific measures,the marketing strategy combination of H company is constructed.Aiming at the implementation of these marketing combination strategies,chapter six puts forward some suggestions on the safeguard measures by improving the marketing concept,organization and system security of all employees and building an efficient marketing team.The purpose of this paper is to provide strategies and suggestions for the marketing work of H Company in the Qingdao market.At the same time,it also popularizes the application knowledge of such computer supervision system products to more enterprises,and enhances the emphasis on the internal information security of various enterprises.In turn,enterprises can take effective measures to reduce losses to enterprises and society caused by internal information leakage,and help enterprises to manage employee efficiency and improve the productivity of enterprises and society.This paper also seeks to explore the new application of traditional marketing theory in the new era and new economic background,and provides reference for the development of other similar product industries and enterprises with similar situations.