Research On The Improvement Of Marketing Strategy Of Small And Micro Enterprise Loan Products In XX Rural Credit Cooperative

The practices over the years have proved that small and micro enterprises play a crucial role in the development of the national economy and work as an important engine to accelerate the economic development.They not only play an important role in promoting economic growth,but also shoulder important responsibilities in creating social stability and employment rate.In recent years,China's economy is in the period of transformation and development,and small and micro enterprises are lack of resistance to economic risks,which has caused the small and micro enterprises to be affected by all kinds of problems including difficult financing,large financing demand and few financing channels.However,at the same time,many banks have seen the market demand of small and micro enterprises and their prospects of development.Consequently,they have made overall arrangement in the field of loan and formed fierce competitionin this essay,the following research methods are adopted,including document research methods,comparative research,method,and data analysis methods and other research methods.The main body of it focus on improving the marketing strategy of loan products in small and micro enterprises of xx credit cooperative.Firstly,it clearly illustrates the research background,purpose and significance.Furthermore,combined with 4p's theory,tt analyzes the current marketing situation of loan products in small and micro enterprise loan of xx credit cooperative from four aspects,including product,pricing,channel and promotion,and constructively points out the existing deficiencies.In addition,the marketing environment faced by xx credit cooperatives is analyzed,and the marketing strategy of loan products in small and micro enterprises of xx credit cooperatives is discussed in combination with 7p's theory.Finally,based on the service quality model,feasible marketing suggestions are proposed for the loan products of small and micro enterprises of xx credit cooperatives.With the encouragement of the policy to promote the financing of small micro enterprise and the current market trends in our country,the research of this essay not only has enlightening role in improving the loan business of small and micro enterprises of is xx credit cooperative,but also has profound significance of reference for other similar commercial Banks.Resulting from that,it would be objectively beneficial support to the development of small and micro enterprises.At the same time,the research achievements of this respect in our country can also be enriched.