Financial Strategy Performance Evaluation Of G Company

In recent years,with the rapid development of the Internet,e-commerce has gradually enteredthe fast lane of development.Due to the convenience of e-commerce,the market share of online retail is increasing,and the physical retail industry is facing a replacement.The sense of crisis,how to change the status quo,turn losses into profits,more and more traditional retail companies have considered entering the other side of the field,combined with their own strong physical store backing,explore the e-commerce field,implement O2 O business model,open up a new The road to development.However,the new business model is different from the previous business model.For example,the development model,the operating system,and the use of funds are all very different.Therefore,it is particularly important to implement a financial strategy that matches the business model.At the core of the strategic system,only by adopting the correct financial strategy and maximizing the advantages of the enterprise can the enterprise obtain more profits and thus be more conducive to the long-term development of the enterprise.Therefore,researching a company's financial strategy has important academic and practical significance.This paper takes G company as the case study object,analyzes the financial strategy of G company,and evaluates the performance of EVA and financial indicators to explore the implementation effect of financial strategy.Based on the integration of domestic and foreign literatures,the paper defines the relevant theories of financial strategy,and is guided by the theory of sustainable growth and life cycle theory,laying the foundation for the later analysis of financial strategy.In the case introduction section,the basic situation of G company is introduced,including the company's development history,ownership structure,main business profile,etc.,and then the financial strategy is carried out from four perspectives: financing strategy,investment strategy,working capital management strategy and dividend distribution strategy.Analyze and evaluate its performance using EVA and financial indicators.The results show that G's financial strategy is reasonable and adapts to the development of G's O2 O business model.Although the EVA value is negative,considering that the company is still in transition,there is a large amount of capital investment,and it is excusable,and EVA is on the rise.There is a gradual improvement.In terms of financial indicators,the overall trend is better than the industry average.Although the profitability is slightly weaker,it is also due to the large capital investment in the O2 O business model.Therefore,the financial strategy implemented by G Company supports the development of the O2 O business model.Based on this result,the relevant enlightenment is drawn,which is a good demonstration for the traditional retail enterprises that want to implement the O2 O businessmodel.Only under the guidance of the correct financial strategy,the company can operate its capital reasonably,exert its own advantages and maintain its core competitiveness,so that the company can develop in a long-term and stable manner and maintain its leading position in the industry.