Research On The Development Of Brokerage Business In Zhengzhou Business Department Of MS Securities Company

Internet finance,with its convenience and ease of use,has made a huge impact on the traditional financial market.Banks,insurance and securities have to actively adapt to this new financial situation.Taking securities brokerage as an example,a large number of users who open and trade over the counter lose their commission income,which corresponds to the overall downturn of the economic environment and the annual increase of real business expenditure.This paper chooses MS Zhengzhou Business Department as the research object,and carries on the present situation analysis from its personnel structure,operation mode,enterprise culture,business marketing and other aspects.Then it discusses the current problems faced by the brokerage business of the business department,such as homogeneous competition pressure,loss caused by poor customer experience,lagging behind the introduction of new technologies and so on.And as a contrast to the advantages of Internet financial securities brokerage business.It is believed that it has changed the operation mode of traditional brokerage business,and gradually integrated online and offline;the transaction barriers caused by external factors such as geographical and time have been broken;the marginal outward extension of securities business user resources;the collection and analysis of massive transaction information,which provides the direction of operation for tapping the needs of potential customer groups;the application of information technology is becoming more and more widespread,and the technology of network platform.The cost of operation and maintenance increases gradually.Finally,the conclusion is drawn that today,with the maturity of Internet finance,the business outlets of securities companies are facing transformation.Firstly,in terms of service function,the traditional single brokerage business is changing to diversification,and the scope of comprehensive wealth management business isexpanding,and the service is developing from depth.Secondly,the service of brokerage platform shifts from offline to online,and the service mode changes.Thirteen,the use of large data is increasing,and the classification of users is more detailed based on this.Fourthly,the proportion of investment in online products has increased,and the user orientation has become clearer.