Research On Marketing Strategy Of LC Securities Zhengzhou Sales Department

Big data has become a hot topic in all industries in recent years.No matter which industry is discussing big issues such as development and future,it feels like it is not synchronized with the times if it does not involve big data.The reality is the same.The development of big data as an important national strategy has become the consensus of all countries in the world.Competition for the development,utilization and protection of big data has become increasingly fierce.The ability to process and utilize big data has become a new important criterion for dividing powerful and weak countries.Big data penetrates into all walks of life and profoundly changes our way of thinking,life,production and learning.This paper extracts the influence of big data application on the marketing of commercial enterprises and makes a special study.At the same time,the marketing strategy of big data service marketing,which is provided by Henan Lixing Information Technology Co.,Ltd.,is taken as the research object.Starting from the principle of "Big Data Service Marketing",this paper comprehensively expounds the advantages and disadvantages of "Big Data Service Marketing",as well as the current development situation of this industry,and analyses the macro,micro and competitive environment in the marketing environment.At the same time,this paper brings forward the problem analysis of the operation of big data service marketing in Henan Information Technology Co.,Ltd.According to the three main aspects of marketing,market segmentation,target market selection,market positioning,do a good job of product optimization in different market segments.On the basis of the above research,the marketing strategy optimization of the big data service marketing of Henan Enforcement Information Technology Co.,Ltd.Based on the theory of 7P marketing and the actual case of large data marketing products in Henan Province,this paper thoroughly analyses the current situation of large data service marketing in Henan Province from the macroeconomic environment,surroundings and its own problems.The role of Nanlihang Da data service marketing in enterprise marketing and how to realize the transformation of marketing strategy are also discussed.Some suggestions are put forward from the aspects of product strategy of mixed network marketing products,channel strategy of combining large-scale promotion meeting with industry symposium,price strategy of optimizing combination and promotion strategy.And further from the 7P theory of service marketing,it makes detailed planning research on product strategy optimization,channel strategy optimization,market strategy optimization,personnel strategy optimization,service process optimization and tangible display,and puts forward feasible schemes.The most important link is how to implement these feasible plans and how to ensure their implementation.This paper devotes a lot of space to this chapter of implementing security.Planning and research are carried out from the aspects of organizational system,human resources,risk aversion of industry regulations,support of self-service system services and optimization of competitive environment.At present,large data precision marketing is not well understood and contacted by small and medium-sized enterprises.With the development of "5G" transmission and the further improvement of big data information collection and collation technology,big data marketing will become an inevitable marketing mode for all industries.Henan has been committed to this direction for a long time.Through the results of this study,we hope to provide marketing strategy optimization for Henan's big data marketing,lay a good foundation for the coming high-speed development stage of the industry,achieve greater success,and set a benchmark for the industry promotion of big data marketing.