Research On Improvement Of Profit Model Of Yirendai Platform

With the continuous application and development of Internet+,P2 P lending industry spontaneously.The online loan industry has been developing in China for 11 years,during which it has made contribute to solving the problems of difficult and high financing costs of traditional private financing.Online lending has become a part of China's economic operation.Online lending platforms have developed vigorously,but from the perspective of overall profitability,many of them are still in the red.At present,there are few literatures analyzing the profit model of online loan platform.In order to make the online loan platform develop better in the future,it is necessary to conduct a systematic and in –depth study on the profit process.This paper selects the first share of Yirendai listed overseas as the research object,and provides some references for the development of other platforms by analyzing the profitability of Yirendai.Relying on Creditable support,Yirendai develops rapidly and has made remarkable achievements in the operation process.There are some references in its profit model,but there are still some problems that need to be corrected in time to help the platform develop better.This paper mainly consists six parts.First,it introduces the research background of this paper,the significance of this study,the typicality and representativeness of taking Yirendai as a case,at the same time,it introduces the concept of profit model involved in this paper and the components of profit model.Secondly,it analyzes the current situation of the online loan industry and the profit situation of the online platform,and introduced the situation of the company in this case,as well as the profit mode and financial situation of the company.Thirdly,it firstly analyzes the industry situation of online loan market and the impact of policy regulators on the profit of online loan platform from a macro perspective,followed by the analysis of the five elements of the profit model of Yirendai,and finally the financial evaluation of the pleasant loan profit model.Fourthly,through the analysis of the profit model to find out the problems in the process of Yirendai.Fifth,some suggestions are put forward to solve the problems in the profit model of Yirendai.Sixth,summarize this article.Pleasant by credit profit point,profit object,profits,profit leverage,profit barrier the analysis of the five elements of profit model,find a pleasant credit problems under its profit model,including charging methods exist unreasonable beheading suspected interest,income over-reliance on upfront fees,the cost is high,product competitiveness is sufficient transfer difficult,high overdue rate of high-risk customers and so on.In response to the existing problems,the following suggestions are made,the transformation of the ways to improve compliance,fees depend on the financial technology looking for new profit growth point,through various channels to reduce costs,improve service quality to enhance product competitiveness,strengthen post-loan supervision and risk early warning,hoping these suggestions help pleasant loans to improve its profit way,more reasonable health continuing operations,and provides some references to other net credit platform.