Analysis On The Synergistic Effect Of Internet Enterprise M&A

With the accelerated growth of the Internet economy and the increasing size of the mobile market,mergers and acquisitions have already become an important way for the Internet industry to expand its economic scale,gain market share,grasp enterprise resources,and accelerate the development of enterprises.Therefore,companies have to adjust their status in the fierce market competition,closely follow the footsteps of integration,and hope that the way of mergers and acquisitions will develop rapidly.Today,groups of all ages are increasingly dependent on the Internet,and Internet companies are playing a more prominent role in the Chinese market.Studying the motivations and performance of Internet enterprise M&A will help to analyze the specific factors that affect the M&A performance of Internet companies,and also help to better play the synergy effect of M&A of Internet enterprises.This article takes the acquisition of Tencent and 58 in the same city as an example.First of all,combined with the theoretical knowledge of enterprise mergers and acquisitions and the research status and characteristics of Internet mergers and acquisitions to build the overall framework of the paper.It also explains the background and process of Tencent's acquisition 58.Through the combination of the theory of mergers and acquisitions and the case,it analyzes the motivation of Tencent's acquisition of 58 cities.Then,choose the evaluation method suitable for M&A performance.M&A performance is studied from three aspects:event analysis,financial indicators and non-financial indicator analysis.Through the market reaction of stock prices before and after the merger and the analysis of various financial indicators,it is concluded that the merger has a tendency to meet market investors in the short term,and the financial indicators after the merger have also increased slightly,which is Tencent's field in 020.The expansion brings positive benefits;and the expert scoring method is used to score the weights of the indicators before and after the merger,and the performance of each indicator before and after the merger is analyzed.After the merger,Tencent's performance indicators have risen.Finally,through the analysis of this M&A case,the problems that need to be paid attention to when M&A of Internet enterprises are collected are put forward,and suggestions are made from three aspects:the determination of M&A obj ectives,the choice of payment means,and the integration of corporate culture after mergers and acquisitions.Provide a reference for better synergy and increase corporate value and competitiveness.