Research On Counter Business Process Optimization Of GDRC

The bank counter is the main window for customer service.As an important channel and platform to introduce and provide different types of financial products and services to customers,bank counter is an effective way for Banks to establish brand image.Since 2005,the domestic banking industry has gradually carried out the exploration and practice of the optimization of counter business process.At present,many large and medium-sized Banks are moving from the stable operation stage focusing on improving local processes,enhancing system functions and strengthening departmental coordination to the integration development stage aiming at optimizing reengineering processes,improving business processing efficiency,reducing operational risks,controlling operating costs and improving customer service capabilities.This paper takes Guangdong Rural Credit Cooperatives Union(hereinafter referred to as "GDRC")as the research object,and studies the optimization of counter business process.First of all,based on the theory of enterprise reengineering theory,the bank reengineering,organization and management status quo of respectively from GDRC and business operation status,the situation of IT three angles in-depth analysis of current GDRC counter business process,through the status quo of the excavated counter business processes running efficiency is not high,and has carried on the deeply analysis to the causes of the problem.Secondly,aiming at the low efficiency of the counter business process of GDRCC and its causes,and combining with the actual situation of GDRC,the optimization scheme of the counter business process of GDRC is put forward.Made clear in the construction of the background concentration operation center as the foundation,effective resources integration of banking operations,a comprehensive optimization counter the goals of the business process,and to reconstruct the counter business processes,implementation of counter business Taiwan before and after the separation of the basic train of thought,put forward the detailed front desk accepts the link process optimization and background processing link process optimization design.Finally,the guarantee measures of the business process optimization scheme of GDRC counter are expounded respectively from the dimensions of organization,human resources,system and technology.Unlike other banking financial institutions,GDRC as a service "three agriculture",support small and medium-sized enterprises and the main force of county economic development,the counter business process optimization research,not only is a basic requirement of the reform period of GDRC,is also the purpose of GDRCC in adhering to the service "three rural",the practice of pratt &whitney external embodiment of financial strategy of rejuvenation,the response country.