Research On Optimization Of Marketing Strategy Of Biological Blood Products Of Boya

With the development of China's economy,domestic productivity is speeding up rapidly.The shortage of commodities was the main contradiction in the past market.Nowadays,the relative surplus of commodities is the main contradiction in the market.Shortage of supply and demand was the market supply and demand situation in the seller's market in the past.Nowadays,oversupply is the market supply and demand situation in the seller's market.Enterprises are experiencing an all-round change,gradually forming product market from factor market.On the one hand,although the pressure of competition seriously threatens the survival of some enterprises,on the other hand,it encourages some enterprises to rapidly improve their competitiveness.In this article,the research object is the marketing competition strategy of Boya Biology.Through the analysis of external opportunities and threats,competitors,internal advantages and disadvantages of Boya Biological Blood Products,we can make clear the main line of key products,take blood products as the development direction,implement the differentiation strategy,and strive to make Boya Biological achieve the overall development war.Strategically,we should not only become the first brand of blood products in China,but also become a world-class enterprise of blood products.According to market segmentation and positioning,focusing on the overall development strategy,we should deeply analyze the four aspects of products,prices,channels and promotions,determine the corresponding marketing competition strategy,guarantee the realization of marketing strategy,design the marketing management system,and then Strict implementation of the changes.