Research On Development Strategy Of Beijing Hanxuan Boya Decoration Design Co., Ltd

Enterprise development strategy, to major changes in response to the enterprise’s internal conditions may change or the enterprise external environment may occur and to formulate. The development strategies of any enterprises are targeted and certain timeliness. When the enterprise’s internal or the external environment changed greatly, enterprises must be able to keep pace with the times, the timely adjustment or re formulate a new development strategy. Now the rapid development of society, Chinese after joined the WTO, the companies involved in the changing international market, is the enterprise development strategic planning is important.This paper studied the specific and detailed on the development strategy, strategic planning of enterprise development is to im prove the level of enterprise strategy. Enterprises should develop. The development strategy is particularly important. Enterprise development strategy is reasonable, or not decides the enterprise work can be completed successfully. The enterprises develo pment strategy has a level difference, so the enterprise development speed is also different, develop a consistent with the actual situation of the development strateg y of the company will encourage enterprises to better and faster.This thesis is divided into five parts. The first part is the introduction, mainly describes and significance of writing background, research of this thesis and the research content and method. The second part mainly from the theory on the basis of briefly introduced the basic method of enterprise strategy analysis, the concept of development strategy and diversification, and strategic theory. The third part mainly introduces the current development of Beijing Han Xuan Boya Decoration Design Co, Ltd, and the influence on the development of the company′s external environment and internal conditions are analyzed in detail. The fourth part, using the SWOT analysis method. The detailed analysis Beijing Han Xuan Boya decoration advantages, opportunities and threats, and for the company to provide the guiding ideology, objectives and strategic development direction in development from 2015 to 2020, put forward the choice of the development strategy of diversification. The last part is the Beijing Han Xuan Boya decoration design measures and guarantee the implementation of diversified development strategy of limited company is analyzed in detail.This paper is the analysis of the Beijing Han Xuan Boya Decoration Design Co; Ltd development strategy planning, whose purpose is to promote the healthy and sustainable development of companies. At the same time, I also hope that some are in the development of number of small and medium-size decoration company can be draw.