Analysis On Profit Model Of Suning Cloud Merchants

Based on the rapid development of China's economy,China's home applianc e retail industry has experienced a stage of development from scratch to precisio n.Nowadays,the retail market of the home appliance industry has also transfor med from a fragmentary and freely distributed situation to a number of large-sca le home appliance retailers,such as Suning Yunshang and Gome.It can be seen that the industry has entered a mature stage,but many problems remain unresol ved during the development of the industry.With the extensive use of informatio n technology,the use of Internet technology in people's daily production and life has become more frequent,and it has also brought new changes to the develop ment of many enterprises.The most obvious change is the transformation of peo ple's consumption patterns and corporate sales methods,that is,e-commerce has begun to flourish.As of the end of 2015,the global e-commerce market was as high as $1,465.2 billion,a 20% increase from 2014,and the development prosp ects were good.Driven by the development of the global e-commerce market,C hina's e-commerce market is also in a state of rapid development,and many co mpanies have begun to participate in the e-commerce wave.In recent years,the development of China's retail industry is basically based on e-commerce online s ales.The competition among various industries has also shifted the focus of sale s from physical store sales to Internet retailing.The physical store operation has also been affected to some extent.Many companies are not able to achieve sus tained profitability.The development of e-commerce is only a short-lived one,an d many companies are even bankrupt.The reason is that it did not find a suitab le profit model.The profit model is not a short-term coping development,but an overall strategy that can help companies to consistently and economically obtain economic profits.The essence of competition among enterprises is the comparis on of mutual profit models.If enterprises want to maintain a high-speed and sta ble development state,the necessary basic idea is to develop a feasible and effec tive profit model.Therefore,how to choose a profit model that suits the actual needs and conditions of the company has become the focus of many e-commerce enterprise management.China's Suning and Gome,which are mainly retail busin esses,have begun to try to change their strategies to ensure their sustainable dev elopment.Among them,Suning,as a leading enterprise in the development of the retail industry,is obviously more advantageous than other e-commerce compani es.Nowadays,Suning Yunshang has a total of more than 6,000 physical stores,and its cloud business model also makes the contradiction between physical store s and online sales properly solved.This model also provides new ideas for the development of the retail industry.,with a certain representative and researchabl e value.In fact,as far as the current situation is concerned,the number of research scholars in the home appliance retail industry is relatively small,and there is no sound theoretical system to provide theoretical guidance for the establishment of a profit model for the home appliance retail industry.To this end,this paper ta kes the Suning cloud business model as a research case,combines the current en vironment of China's current home appliance retail type industry and the overall development trend of the industry in the future,and analyzes and studies its rece nt financial data and cloud business model related data to find suitable for The main research contents of the profit model of the development of China's home appliance retail enterprises are as follows:First of all,this paper introduces the background,significance,content and methods used in this paper,and briefly expounds the value of this paper.It also summarizes the previous literature on the research of corporate profit model and summarizes the research ideas and methods.Secondly,it also briefly introduces the relevant theories of e-commerce enterprise profit model,such as definition an d constituent elements,and clarifies the related concepts of profit model,which provides theoretical guidance for the subsequent writing of this paper.At the sa me time,it briefly analyzes the current mode of Suning cloud business profit.O n the one hand,this paper analyzes the current situation of Suning cloud mercha nts,including its basic situation,O2 O transformation,organizational structure and existing major profit channels;It also analyzes the current Suning cloud busines s factor problem,the financial status of the profit model and its comparison with other competitors' profit models,and understands the problems in its profit mod el.Thirdly,it briefly analyzes the problems existing in the current Suning cloud business profit model,such as the diversion of retail two-line business,the transf er of market pressure to suppliers,and the lack of profit characteristics,which ar e easily copied by other companies,and in-depth analysis has led to the formati on of the above problems.The main reason.Finally,based on the reasons for the previous analysis,a targeted solution is proposed.It is believed that enterprises can strengthen their retail two-line business integration,establish win-win cooper ation with suppliers,and mitigate financial business,find financial business partn ers,and make full use of network resources.And reasonable design of differentia ted prices in five ways to solve the problems of the current profit model,and f urther optimize and improve the profit model,in order to effectively solve the p roblems existing in the current Suning cloud business profit model,but also opti mize the profit model of other similar enterprises for reference.