Study On Tourists' Intention Of Responsible Behavior Under The Background Of National Park Construction

The construction of national parks is an important part of ecological civilization.This paper mainly studies the responsible behavior of tourists under the background of national park construction,hoping to standardize the behavior of tourists in national park tourism activities and provide references for realizing the multiple values of national park protection,sightseeing and education.In this paper,according to the theory of planned behavior theory as the support,using the theory of planned behavior of attitude,subjective norm,perceived behavior control and behavior intention,variables,in lushan mountain scenic area as the study case,through the empirical analysis to verify the tourists to national parks cognitive,tourist attitude,subjective norm,perceived behavioral control,tourists is responsible for the influence of the relationship between behavioral intention.It is found that tourists' national park cognition has a positive impact on tourists' attitudes,subjective norms and perceived behavioral control,while tourists' attitudes and perceived behavioral control have a positive impact on tourists' responsible behavioral intention,and it is not found that subjective norms have a positive impact on tourists' responsible behavioral intention.According to the research results,this paper puts forward some countermeasures from the perspective of national park construction,such as expanding publicity,creating convenient conditions and institutional guarantee,and raising self-understanding from the perspective of tourists,so as to provide reference for better serving tourists and better protecting resources in the process of national park construction and management.