Research On The Development Strategy Of M Bank To Smart Bank

With the constant innovation of science and technology,human beings gradually improved,using ability has eyes to see the machines have been replace the human,such as alpha dogs and humans had defeated the human,the robot "little" news of card mount guard,electric cars,tesla’s self-driving technology of artificial intelligence and so on,from all walks of life new development way is to the technological innovation of wisdom,and as a traditional commercial bank high quality development direction is also bound to the transformation of bank of wisdom.At the same time,relying on the support of science and technology also brings the growth space for the transformation of traditional Banks.At the present stage,the changes of Banks mainly focus on the smart branches,mainly starting from the hardware equipment,decoration,functional services and VIP experience area of the branches,but the real smart business development model of Banks has not been well innovated.However,due to the rapid increase of social and economic development,people’s demand for wisdom has become increasingly prominent,and the old counter service mode and business development mode of Banks in the past have not reached the standard of customers’ demands.With the liberalization of the market access mechanism of financial institutions,the competition frictions among banking institutions in the financial market are increasing day by day,and the appearance of new financial products is becoming increasingly diversified and novel.Therefore,in order to meet the needs of customers,traditional Banks must carry out technological innovation,complete the stage goal of developing traditional Banks into intelligent Banks,bring customers safe,fast,convenient and efficient modern financial experience,and provide an important way to improve customer satisfaction and seize market resources.This paper first discusses the background and significance of the research on the development strategy of smart bank for M bank,and then takes the concept of smart bank as the entry point to dig out the development characteristics and innovative ideas of smart bank through in-depth understanding of the concept of smart bank.Second to M Banks as the research sample,this paper discusses M bank bank "wisdom" of the road of development present situation and the existing problems,through the SWOT analysis model is established,and the wisdom the M bank development bank closely related internal strengths,weaknesses,external opportunities and challenges,to thoroughly research the present situation and the environment,and then the existing problems in the development of wisdom M bank put forward countermeasures and Suggestions.The paper is divided into six chapters in structure.The second chapter is an overview of related concepts and theories.Chapter three analyzes the current situation of M bank’s development to smart bank.The fourth chapter is SWOT analysis and strategy selection analysis of M bank developing smart bank.Chapter five is countermeasures and Suggestions for accelerating the development of smart bank of M bank.Chapter six is the conclusion and prospect.Finally,in this article,through the study found that M when the Banks in the development of intelligent main advanced scientific research using the deficiencies,lack of big data platform analysis,and the external cooperation,the business process too much manual intervention,and the external cooperation,the promotion and feedback mechanism is imperfect,M bank to the bank of wisdom development when there is a perfect space.Through SWOT analysis,it can be found that the advantages of M bank in developing into a smart bank include continuous optimization of customer structure,obvious advantages of branch layout,synergistic effect of online and offline channels,and increasingly improved risk prevention and control mechanism.Disadvantages include low brand awareness,negative effects of online and offline channels,and uncharacteristic business operation;There are opportunities for national policies to encourage financial innovation,the rapid rise of advanced science and technology,and the gradual improvement of the national credit market;Threats include the rapid development of Internet finance,the liberalization of access threshold for the banking industry,the reform of interest rate liberalization,and competition in the inter-bank market.Wisdom on this basis,the article studies to speed up the M bank development strategy is: to speed up financial innovation of science and technology talents cultivation,establish and improve the bank staff performance appraisal,to speed up the wisdom bank channel construction and integration,fully using the frontier science and technology achievements,to strengthen cooperation on a new agreement with external alliances,establish and improve the financial risk control mechanism,perfect wisdom feedback mechanism problem.