Research On Service Quality Management Of Senze(Beijing)Real Estate Brokerage Co.,Ltd.

The real estate industry as the pillar industry of national economy,the attention of the society as a whole.After entering the new century,with the rapid development of domestic market economy,the real estate market often caught the attention of society,house prices,property tax,the school district room and so on key words become a national discussion topic,problems such as in the real estate market in recent years,secondary and tertiary markets trade dependence on intermediaries is very big.Under the opportunity,real estate intermediary industry has achieved rapid development.Both opportunities and challenges,however,the poor quality of some real estate intermediary services,service is not standard has been widely reported by the media,service quality management has received widespread attention.Especially in the Internet age,under the background of information sharing,the approach to the use of information asymmetry to profit has been drifting away,the core of the real estate intermediary agencies shall return service.This article through to senze(Beijing)real estate brokerage co.,LTD.Through analyzing the problems in service quality management,and put forward reasonable Suggestions,in order to promote,senze(Beijing)healthy development of real estate brokerage co.,LTD.Papers to senze(Beijing)real estate brokerage co.,LTD as the research object,discusses the related problems in the process of its service quality management.,first study carefully combed the relevant research literature,related to service quality and service quality management concepts and theories are expounded.Compared with tangible products and intangible products more difficult objective,standardized definition.Article from the concept and connotation of service quality,emphasis on service quality management is the core for the evaluation of service quality,the research and analysis,and research is relatively mature model for developed countries,the service quality gap model analysis,and provide theoretical basis for the analysis of the enterprise service quality management.The enterprise oneself circumstance,then establish service quality management model,in view of the enterprise service quality management in the four types of problems:enterprises did not understand customer expectations,not choose reasonable service standard and service system,the enterprise did not press service standard and service system to provide services,enterprises will not match the actual service performance and prior commitments,to analyze the causes of problems,and put forward reasonable Suggestions effectively,in order to ascend,senze(Beijing)real estate brokerage co.,LTD.,the quality of service management level.