The Calendar Effect Of Individual Travel In Xi'an's New And Old Botanical Gardens

The tourism of scenic spot has the law of time variation within a year,that is,with the change of calendar month,week and holiday,it presents the characteristics of regular fluctuation,which is called the calendar effect.With the rapid development of economy and the growth of income per capita,the individual tourists(or independent travelers)are becoming more and more prevalent in the domestic tourism,approximately accounting for more than 60%of urban residents'travel.This kind of tourism does not have the early warning,and the traveling behavior has the bigger arbitrariness,which brings the difficulties to tourism forecast and management.How to grasp the time regularity of individual tourists in the city and reveal the time regularity of individual tourists in the city is the basis of good service and reception in the scenic spot.Combining the own work post and the characteristics,and taking the individual tours of Xi'an New and Old Botanical Gardens as an example,this paper systematically collects daily passenger flow data from 2014 to 2017.the ratio method and model of target period and benchmark period are adopted,the calendar effect of scenic spot tourism is analyzed from three time scales of month,week and holiday,and the differences between the old and new parks are analyzed.The results are as follows:(1)During the whole year,the passenger flow is concentrated in April,with monthly index as high as 32-37%;March,April,May and October are the peak season,while January-February,June-September and November-December are the low season;"busy in April,and idle in August" is the normal of reception of botanical garden.(2)The system of vacation adjustment integrates the fragmentation of holidays,forming five long holidays and two golden weeks and obvious peaks on holidays.Xi'an Botanical Garden is most popular on Qingming,May Day and National Day,and the festival effect is 120%-420%;the festival effect of the other four holidays is relatively small.(3)The scenic spot tourism has obvious weekend effect.The weekend effect of low season is 200%-300%,and the weekend effect of peak season is 400%-500%.The weekend effect of peak season is 5-6 times more than that of working day.In the past,the research on botanical gardens favored scientific attributes,ignoring its characteristics as a special tourism resource.The innovation of this paper is that the botanical garden is regarded as a tourism scenic spot,and the calendar effect is used for reference in the tourist activities of the botanical garden.Through the analysis of its annual changes in the law of passenger flow,this paper provides direct help for the daily reception of Xi'an Botanical Garden,and provide reference for other urban botanical gardens.