Research On The Distribution Features And Flowing Law Of Chinese Tourism Flow Space Network To Vietnam

In recent years,tourism occupies a higher position in the economy and plays a greater role in the development of economy and society in many countries.With the trend of globalization,more and more attention is being paid to tourism in various countries,Vietnam's tourism industry is also facing a lot of chalenges,especially increasing competitive pressure.Since the normalization of relations between Vietnam and China,more and more Chinese tourists have come to Vietnam.That is why China has become Vietnam's largest source of tourists.There are many cooperation in tourism between these two countries,which not only promotes the development of Vietnam's inbound tourism,but also promotes the development of China's outdoor tourism.Tourism cooperation plays a great role in Vietnamese and Chinese economy.At present,one of the most important tasks of Vietnam's inbound tourism is to locate the inbound tourism market,especially to develop the Chinese tourism market.This paper uses social network analysis,complex network theory,UCINET software,Excel and other tools in order to study the spatial network distribution of China's tourism flows to Vietnam to find out effective countermeasures to develop China's tourism market:(1)Among the 16 cities visited by Chinese tourists in Vietnam,Hanoi has the highest degree of internal and external centrality,internal and external proximity centrality and intermediary centrality.In addition,the structural hole'seffSize and efficiency of Hanoi nodes are the highest and the constraints are the smallest,which shows that Hanoi nodes occupy the most important position in Vietnam's tourism flow network and have no dependence on other tourism nodes.It is not difficult to understand that because Hanoi is the capital of Vietnam,so Hanoi's position is of course the highest.Secondly,the three nodes of Danang,Yazhuang and Ho Chi Minh City have a high degree of centrality,and their status in Vietnam's tourism flow network is only below Hanoi.Other tourism nodes have smaller centrality and structural hole efficiency,but greater constraints.Therefore,these nodes have greater dependence on the four tourism nodes mentioned above.(2)In Vietnam's tourism flow network,the core-edge is not prominent.The reason is that Vietnam's territory has a special shape and its tourism nodes are evenly distributed in the north,central and south of Vietnam.Therefore,it is not difficult to understand why the core-edge of Vietnam's tourism flow network does not show prominent results.(3)Seven sub-structures were obtained by cluster analysis,namely:1:Guangning-Mangjie;2:Ningping,Xialongwan,Haifang,Shapa;3:Hanoi;4:Shunhua,Xiangang,Huian;5:Yazhuang,Huzhiming city;6:Dalai,Panche-Menai,Fuguo Island;7:Pingyang,Duntou.In addition,the density of the whole network is not high from the point of view of the cohesive subgroup,which indicates that there is a greater imbalance.As everyone knows,China has not only become the largest tourist source country of not only Vietnam but also Japan,Thailand,South Korea,Russia,Cambodia,Indonesia and other countries.Tourism competition among those countries is becoming more and more fierce,which brings great pressure to Vietnam's tourism industry.Therefore,how to attract more Chinese tourists,how to increase the number of "returnees"and how to meet the requirements of Chinese tourists are the problems that Vietnamese tourism management departments need to find solutions as soon as possible.This paper tries to find out the answers to these questions by studying the characteristics of the network distribution of China's tourism flows to Vietnam.The proposed countermeasures may be helpful to Vietnam's tourism management departments.Firstly,improve tourism infrastructure,especially transportation system and communication issues;secondly,improve the quality of tourism human resources;thirdly,optimize the tourism environment;fourthly,reform and improve the system operation mechanism,policies and laws related to tourism,especially the policy of solving difficulties for tourism enterprises and improving tourism competitiveness;fifthly,strengthen tourism.