Study On The Willingness Of Leisure Agriculture Business Operators To Purchase Agricultural Insurance

Agricultural insurance is a special kind of policy insurance.It is of great significance to continuously improve the coverage and coverage of agricultural insurance for exerting the protection function of agricultural insurance,strengthening the protection against insurable risks and sharing losses,and promoting the sustainable development of agricultural economy.In recent years,leisure agriculture has developed rapidly in Hefei and other areas.However,under the condition that the operators’ understanding and purchase of agricultural insurance are not ideal,agricultural insurance cannot effectively cover leisure agriculture and play the insurance guarantee function.This requires understanding what factors affect the purchasing behavior of leisure agricultural operators for agricultural insurance,and then thinking about how to effectively improve the purchasing of agricultural insurance by leisure agricultural operators,so as to better play the protection function of agricultural insurance.This study combines the literature method to sort out the particularity and importance of agricultural insurance.Focusing on the investigation,we will understand the reality of the main body of leisure agriculture in the 30-gang area ofHefei,clarify its willingness to purchase agricultural insurance,and consider the feasible path to promote the purchase of agricultural insurance by leisure agricultural operators and better play the role of agricultural insurance.The research mainly includes the following parts:First,introduce the research background,ideas and related literature of this paper,clarify the ideas of this paper,and clarify the context of the article;Second,introduce the relevant theories of leisure agriculture development and agricultural insurance development,and clearly promote the importance of leisure agriculture operators purchasing agricultural insurance from the welfare economy,agricultural protection and sustainable development theory;Third,combing the development status of leisure agriculture and agricultural insurance in Anhui Province,introducing the development of leisure agriculture and understanding the current development and reform of agricultural insurance.Based on the actual situation,this paper analyzes the actual purchase and function of agricultural insurance in the development of leisure agriculture,finds that the coverage of agricultural insurance in the development of leisure agriculture is insufficient,the compensation for agricultural insurance in the development of leisure agriculture is low,and the function of agricultural insurance in the development of leisure agriculture is not Can be fully utilized;Fourthly,design questionnaires to understand the influencing factors of purchasing intentions of leisure agricultural operators in Hefei 30gang,and investigate the factors affecting the purchase of agricultural insurance by leisure agricultural entities,analyze the impact of agricultural insurance fees,the scope of compensation for agricultural insurance losses and compensation The impact of standards,the impact of the specific nature of the agricultural industry itself;Fifth,design countermeasures and suggestions for improving the purchasing behavior of leisure agricultural business entities.It is hoped that the agricultural insurance premiums can be determined reasonably,the scope of agricultural insurance compensation can be expanded and the compensation standard adjusted,and the insurance awareness and insurance ability of leisure agricultural business entities can be improved.To better promote the enthusiasm of leisure agricultural business entities to purchase agricultural insurance,and play the role of agricultural insurance for the development of leisure agriculture and other security functions.