Research On The Problems And Countermeasures Of Leisure Agriculture Tourism Development In Wendeng District

Vigorously developing leisure agricultural tourism is an important measure to raise farmer's income level,promote rural economic development and implement the national development strategy of “rural revitalization”.However,the development of China's leisure agricultural tourism market is unbalanced,leading to the leisure agricultural tourism industry to provide products and services,it is difficult to meet the diversified needs of tourists,the leisure agricultural tourism industry has limited the pace of high-quality development.Shandong province is the key province to develop the leisure agricultural tourism in our country.Therefore,this article selects wendeng district as the research object,on the basis of the combination of theory and empirical,from two aspects of supply and demand,discuss the problems of leisure agriculture tourism,and puts forward the corresponding development countermeasure,in order to provide new for wendeng district transformation and upgrading of leisure agriculture tourism development path,and can also provide reference for developing leisure agriculture tourism and similar areas.This paper firstly introduce the development status of leisure agricultural tourism in wendeng district,and analyzes the industrial development status,advantages,limitations and typical cases of leisure agricultural tourism in wendeng district through literature research and field research.Secondly,the interview method and the chart method are adopted to analyze the current situation of the business entity from the perspective of demographic characteristics and business conditions,and summarize the existing problems of the business entity.Again,from the perspective of tourists,in wendeng district leisure agriculture tourism as the research object,using the analytic hierarchy process construct the tourists Angle wendeng district leisure agriculture tourism fuzzy comprehensive evaluation system,and then through the Linket-scale magnitude scale,the questionnaire survey from wendeng district leisure tourists Angle analysis the problems existing in the agricultural tourism development.At last,the paper puts forward some countermeasures to solve the problems of the development of leisure agricultural tourism in wendeng district in terms of management and tourist's perception.In this paper,from two angles of operators and tourists,namely the supply and demand two aspects analysis can more accurately find wendeng district leisure agricultural tourism development problems,and explores from a clear market positioning,product,improve tourism environment and improve the service standard and so on four aspects,put forward countermeasures to promote the development of wendeng leisure agricultural tourism.In order to make the problems analyzed closer to the objective reality,this paper adopts a combination of qualitative and quantitative analysis methods.At the same time,asthe key direction of the agricultural industry transformation in wendeng district in recent years is to develop leisure agricultural tourism,the research in this paper can provide a reference path for optimizing the development of leisure agricultural tourism in wendeng district,and further promote the healthy development of leisure agricultural tourism in wendeng district.