Research On Experience Design Of Private Wealth Management Based On Consumer Behavior

Internet technology,information technology and data technology have brought about changes in innovation in the financial industry.The formation of financial technology has made inclusive finance a possibility.Financial technology has not only caused a subversive impact on corporate services,but also greatly enriched the lifestyle of the public.The formation of a financial lifestyle is one of them.Consumer behavior is widely influenced by various disciplines,using marketing,sociology and psychology to study consumer cognitive processes,behavioral processes and decision-making processes.Financial products are consumed as a consumer tool and special commodity.The application of behavioral behavior has a strong adaptability.From the perspective of consumer behavior,the research on private wealth management in the context of financial life can better analyze the behavior logic of users in the early,middle and late stages,so that the behavior of design can be designed by applying the design of experience.The financial industry is an industry that values value,and services and products are given more value in the era of experiencing the economy.The product is a kind of investment and financing tool on the supply side,and it is a way to protect,preserve and increase wealth on the demand side of the user.Products serve the needs of users,and wealth management as an architecture and distribution device for financial life can connect various products and services in series to provide users with one-stop services.And when wealth management becomes an act of mass users,the definition,concept and characteristics of wealth management can be re-recognized from the perspective of users.Experience design is a design method that can empower products and services.On the one hand,it can design the user's psychological appeal from the emotional point of view,on the other hand,it can design the user's behavior logic from the perspective of behavior.Under the guidance of this theory,this topic focuses on the background financial lifestyle of the private wealth management,discusses its constituent elements and experience characteristics,and conducts research and summary on the core components “behavior” and “emotion”.Get an experience factor model that guides the design strategy.This topic is a study of the common characteristics of the public under the special lifestyle,so it is hoped to be able to help the design of products and services in other lifestyles.