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Study On Tourism Shopping In Hongtong Dahuaishu

Posted on:2020-01-03Degree:MasterType:Thesis
Country:ChinaCandidate:P Y WuFull Text:PDF
GTID:2439330578473611Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
Along with the development of tourism,the large number of tourism commodities has become the inevitable development of tourism,and tourism commodities have become an important factor in tourism activities.Tourism shopping is the basic link of the existence of tourism activities.The production of tourism shopping promotes the growth of tourism consumption level,and it is the basic carrier and realization unit of tourism consumption process,making it an indispensable part.The development of tourism shopping can bring economic value,promote the development and structural transformation of tourism,and can also become an important factor in attracting tourists.It is a direct withdrawal from the development of tourism.The tourism industry has become more and more developed,and the number of tourists has been increasing year by year,which has become an important economic promotion factor.However,the development of tourism commodities is still in a slow development stage.This paper takes Hongtong Da Huaishu Scenic Area in Linfen,Shanxi Province as the research object,starts from the supply angle of the scenic spot and the shopping behavior of tourists,takes the tourist goods of the scenic spot as the main research object,and studies the tourist shopping behavior.This paper studies the development status,influencing factors and developing countermeasures of tourist goods in scenic spots,and hopes to improve the quality of tourist shopping quickly,so as to effectively promote the development of tourist shopping.This paper is roughly divided into three parts:First of all,it is a theoretical analysis of tourist shopping.After analyzing the background of the topic selection,this paper reviews the major research achievements at home and abroad,and sets up the basic concept.According to the theme of the paper,it determines the research framework and basic ideas of the article.Secondly,it is to carry on the empirical research to the big banyan tree scenic spot.By means of questionnaire survey and scenic area interview,the paper investigates the development status of tourist goods and the shopping behavior of tourists.According to the research framework and research content,the site survey of shopping places in the Da Huaishu Scenic Area,watching shopping shops,and consulting with the staff of the scenic spot related issues.At the same time,a questionnaire is designed and distributed tocollect the data obtained from the relevant questions,and then screen and organize them.Based on the analysis of the relevant data,the characteristics of the shopping behavior of the big banyan tree are summarized.Finally,through the study of tourist commodities in scenic spots,some suggestions for developing tourist commodities in the future are given.Finally,conclusions and prospects.Based on the conclusion of the study on the tourism shopping of the big banyan tree,the corresponding conclusions are drawn,and the shortcomings and limitations of the research are also found,so as to better study in the future and give certain prospects for future research.
Keywords/Search Tags:Tourism Shopping, Tourism behavior, Tourism commodities, Issues and recommendations, Hongtong Dahuaishu
PDF Full Text Request
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