Research On The Loyalty Promotion Strategy Of VIP Members Of Travel Agencies

With the advent of the Internet age,the travelers can choose bigger space,so competition is becoming more intense.There is a serious homogenization of tourism products,so the competition among travel agencies tends to compete for customers’ resources in a low price way.How to win customers’ trust and improve customer loyalty has become the research direction of travel agencies.VIP membership customers as a group contribute most of the profits to enterprises,their loyalty has a positive impact on the improvement of corporate profitability.By studying relevant domestic and foreign literature,this paper draws the influence factors of customer loyalty,and chooses the Jiahua national industry which has great influence in the Shandong tourism market as the research object,and designs the corresponding questions that may affect the loyalty of the VIP members of the company,and uses the network platform questionnaire.Questionnaires and matrix averages were used to generalize the lower scores affecting the loyalty of members.In view of these problems,the paper combined with the corresponding theoretical basis,the existing problems of improving the loyalty of VIP members are put forward.Through the sample survey of VIP members: 1.from the aspect of customer perception,it is concluded that the price of tourism products is relatively low,and the convenience of service needs to be improved;2.from the aspect of customer satisfaction,product innovation is not timely,service quality of service staff needs to be improved,and membership points exchange system needs to be improved;3.conversion.It can be seen that the conversion cost of customers is low;4.From the trust relationship,we can conclude that the status of Jiahua International Travel in VIP customers needs to be improved.Based on the existing problems and empirical analysis,we should: 1.improve product cost performance ratio and increase product diversity;2.increase service convenience,improve service quality and increase surprise service;3.attach importance to membership identification and membership maintenance,increase the corresponding rights and interests of members;4.strengthen staff training and increase employee income.Entry safeguard measures to improve the loyalty of VIP members and improve corporate profits.