Research On The Development Of China Everbright Bank's Intermediary Business Under The Background Of Internet Finance

The gradual opening up of China's financial industry,the rapid development of Internet Finance and the narrowing of deposit and loan interest rates have all had an impact on the development of domestic commercial banks.The profit margin of traditional assets and liabilities business is becoming smaller and smaller.How to promote the better development of commercial banks in the new era of the Internet has become the primary problem facing the banking industry.According to the development experience of foreign banks,developing intermediary business can become a new profit growth point for commercial banks.It is an important pillar for Chinese commercial banks and commercial banks in western developed countries to compete,meet the challenges of globalization and improve their economic strength.At present,most commercial banks in China have carried out intermediary business,but due to various problems in the operation process and economic environment constraints,intermediary business has not played its due role.This paper tries to sort out the development of intermediary business and the advantages of Internet Finance in China's commercial banks,analyze the feasibility of making full use of the development model of Internet Finance in the intermediary business of commercial banks,and select a typical joint-stock commercial bank like Everbright Bank for case analysis,and make a comparative analysis with six other joint-stock banks and five major banks,and through empirical analysis light.Finally,the paper puts forward the countermeasures and suggestions on how Everbright Bank can develop its intermediary business under the background of Internet finance,and has an enlightening effect on other banks.This paper analyses the data of Everbright Bank,Five Banks and Six Joint-stock Banks from 2010 to 2018.It is found that there are six main problems in the development of Everbright Bank's intermediary business: unscientific management system of intermediary business,unreasonable income structure of intermediary business products,slow growth of intermediary business profits,indistinct marketing effect of intermediary business,lack of innovation in intermediary business and intermediary business products occupied by Internet finance.Through the analysis of technical environment,market environment and business environment of intermediary business,it is found that there are both market opportunities and challenges in the development of intermediary business of Everbright Bank.Through value chain analysis,it is found that Internet financial talents and perfect organization and management structure are crucial to the development of intermediary business of commercial banks.By using Boston Matrix to classify the intermediary business products of Everbright Bank,the intermediary business of Everbright Bank can be divided into two main categories: one is "problem" business with high growth and low competitive status,including bank card business,agency entrustment business,financial consultancy business and settlement business,the other is "lean dog" business with low growth and weak competitive status,including guarantee undertaking business,and so on.Trusteeship and other trusteeship business and other business.Through the empirical analysis of the factors affecting the development of intermediary business,the results show that the scale of third-party Internet payment transactions,weighted return on net assets,liquidity ratio have a negative impact on the proportion of intermediary business income,while management costs have a positive impact on the proportion of intermediary business income.Finally,this paper makes a qualitative and quantitative analysis of the problems existing in the intermediary business of Everbright Bank,and puts forward some suggestions from the macro and micro levels combined with the current development of the intermediary business of Everbright Bank.