Research On Marketing Strategy Of D County Rural Commercial Bank

In the new era of rapid social and economic development,D County Rural Commercial Bank has faced unprecedented challenges in the face of the violent impact of major commercial banks and Internet finance that continue to compete in the market.At the same time,the interest rate marketization,the deposit insurance system,and the people's financial management concept have been continuously strengthened,resulting in the continuous decline in the income from deposits and loans of the main business income under the bank's traditional profit model.In the face of these difficulties,how should D County Rural Commercial Bank be Under the new situation of the crisis,the stable stock of the customer market and the expansion of new markets have triggered a series of thinking.In view of this,the purpose of this paper is to study the existing marketing model of D County Rural Commercial Bank,as well as the existing problems and causes,using SWOT analysis,customer value theory,marketing portfolio theory,customer relationship management theory and other marketing theories.Analyze the opportunities and threats faced by commercial banks to develop a marketing strategy suitable for D County Rural Commercial Bank.In the new era of rapid social and economic development,D County Rural Commercial Bank has faced unprecedented challenges in the face of the violent impact of major commercial banks and Internet finance that continue to compete in the market.At the same time,interest rate liberalization,deposit insurance system,and people's financial management concepts have been continuously strengthened,resulting in the continuous decline in the income from deposits and loans of the main business income under the bank's traditional profit model.In the face of these difficulties,how should D County Rural Commercial Bank be Under the new situation of the crisis,the stable stock of the customer market and the expansion of new markets have triggered a series of thinking.In view of this,the purpose of this paper is to use SWOT analysis,customer value theory,marketing portfolio theory,customer relationship management theory and other marketing theories by studyingthe existing marketing model of D County Rural Commercial Bank,as well as existing problems and causes.Analyze the opportunities and threats faced by commercial banks to develop a marketing strategy suitable for D County Rural Commercial Bank.First of all,research and study the development of marketing strategy of D County Rural Commercial Bank to further enrich and improve the marketing theory system.Most of the existing research theories are based on the overall perspective of bank marketing strategy.There are few researches on marketing strategies for county and agricultural commercial banks.This paper takes D County Rural Commercial Bank as an example to deeply analyze the marketing of D County Rural Commercial Bank.Advantages and disadvantages,design a marketing strategy suitable for D County Rural Commercial Bank,and its results can further complement and improve the marketing theory research system.Secondly,from the perspective of marketing,systematically research and analyze the existing marketing model of D County Rural Commercial Bank.According to the marketing theory,this paper deeply explores the current development mode of D County Rural Commercial Bank,and based on the marketing theory,finds out the problems and causes of its business,and studies the scientific and feasible development of D County Agricultural Commercial Bank.Marketing strategy,improve the market competitiveness of D County Rural Commercial Bank,timely correct the problems in the service of D County Rural Commercial Bank,and transform and upgrade its overall business capability,so as to improve and promote D County Rural Commercial Bank Efficient and rational development in this regard.Finally,the idea of improving the brand influence of D County Agricultural Commercial Bank was put forward.In the face of a profoundly changing financial environment,research on a business or business model has never been one-sided.It is necessary to fully consider the internal and external factors that may affect it.For the current operating characteristics of D County Rural Commercial Bank,it will be marketing.The theory is fully applied to each aspect,and the analysis results are compared with the actual cases,and the problems and defects existing in theoperation of D County Rural Commercial Bank are found,and the improvement plan is proposed in a targeted manner.Not only that,but also the internal staff of D County Rural Commercial Bank should be inspected.The work experience of the employees can reflect the corporate culture formed by the bank in daily operation and management.Only this kind of corporate culture is accepted by the employees.Banks can steadily rise in the future development,establish a good customer reputation in the market,and fully enhance the brand influence of D County Rural Commercial Bank.