Research On Valuation Of Iflytek Based On EVA

Represented by hkust xunfei artificial intelligence industry rapid development in recent years,artificial intelligence has also begun to applied to every aspect of life,such as intelligent speakers,intelligent sweeping machine,such as national policy for artificial intelligence industry is also a strong support,making the industry become a hot investment industry,market participants are exist in the investment in the stock market policy guidance effect,investors are hot fields,new field,herding effect significantly,so that the share price off the stock investment value itself represents.Therefore,for the healthy development of artificial intelligence industry,it is necessary to comprehensively analyze and evaluate the investment value of listed companies,study whether the market value deviates from its intrinsic value,whether there is a capital bubble,and whether there is a greater investment risk.Before the valuation of iflytek,I first learned about various valuation methods in the academic circle,summarized and analyzed the advantages and disadvantages of various valuation methods,combined with the results of previous studies,and selected the most suitable valuation method for the artificial intelligence industry,namely EVA valuation model.Through PEST model,porter's five forces model and SWOT model analysis of the macro and industry background of iflytek,combined with the company's own business characteristics and financial analysis,I have a clear and comprehensive understanding of iflytek's current situation.Theoretical research shows that the traditional company valuation method has its applicable fields,strengths and weaknesses,and is not applicable to the study of the stock value of enterprises in the field of artificial intelligence.The EVA valuation method used in this paper makes up for the shortcomings of the traditional valuation theory.For example,the debt capital cost and equity capital cost are considered to make the valuation result consistent with the purpose of enterprise operation and management,namely maximization of earnings per share.In combination with the characteristics of high-tech enterprises,accounting adjustment items suitable for such enterprises are obtained to make the valuation conclusion closer to the real market value of such enterprises;EVA valuation method attaches importance to the research and development investment of the company,attaches importance to the long-term development of the company,and avoids the shortsightedness of the company's objectives.The data used in this valuation model are easier to obtain,the valuation idea is clear and easy to understand,and it is easy to be quickly promoted in the valuation field.Starting from the theoretical basis of EVA valuation model,this paper makes a comprehensive estimation of the stock value of iflytek by combining text description and data analysis,compares the current stock market transaction price of iflytek,and comes to the conclusion whether the market price is artificially high.Combined with the analysis of the financial data of iflytek in the process of valuation,the paper puts forward effective methods to improve the financial situation of iflytek and improve its operation and management efficiency.Combined with the characteristics of EVA valuation model,this paper provides Suggestions for enterprise managers to improve the valuation of iflytek and investment Suggestions for investors.