Evaluation Of F Company's Growth And Competitiveness With Research On Promotion Countermeasures

With the rapid popularization of mobile Internet,consumer electronic intelligent terminal equipment is in great demand.At the same time,the ministry of industry and information technology and the national development and reform commission jointly issued the "guidelines for the development of information industry",putting forward the focus on the development of basic electronic industry and the next generation of mobile Internet and information consumption intelligent terminal products.F company,the research object of this paper,is a supplier that belongs to the upstream of the industry chain.Its main business is optical optoelectronics and intelligent automobile,and it has maintained long-term cooperative relations with Huawei,Xiaomi,OPPO,VIVO,Samsung,Lenovo and other well-known enterprises.In this context,this paper builds a financial index evaluation system to evaluate the competitiveness and growth of F company,so as to find out the existing problems in the development of F company,and propose targeted solutions to help the company grow better.The following conclusions are drawn in this paper:1.Company F is weak in solvency,and its asset-liability ratio is as high as 70%.This is because the company is constantly expanding its production capacity,building and acquiring other factories,resulting in a high debt ratio of the company,which is also a common feature of companies in the growth stage,and they are relatively aggressive in investment and operation strategy.2.The operating capacity of company F is weak,the inventory turnover rate is low,and the market sales are unfavorable.The reason is that more and more domestic and foreign listed companies are involved in related industries,and many of them have strong competitive advantages.The receivables turnover rate of F company is relatively good,and most of the receivables are generated within the last 6 months,indicating that the management of the receivables of the enterprise is successful,which is also related to the fact that the enterprise has a large number of high-quality customers.3.Through the analysis of the cash flow statement of F company,it is found that F company is in the stage of rapid growth,continuously investing capital and expanding investment,so as to increase various businesses.The capital mainly comes from financing,resulting in a high debt ratio.The debt capacity of F company also indicates that investors or creditors are optimistic about the company's prospects.4.The profitability of F company is weak,and the fierce market competition leads to the mediocre performance of its gross margin.The fact that most of its operating revenue comes from regular operating activities indicates that F company is focused on its main business.After analyzing the structure of operating income,it is found that operating cost accounts for more than 90%of operating income,which indicates that the company has insufficient bargaining power for upstream and downstream,and the company gains more customers at the cost of self-interests.5.On the whole,F company enjoys good growth,outstanding technological innovation ability and leading position in the industry.Since the business operation status reflected by financial indicators is only the state at a certain time node,F company can be observed dynamically.If it can effectively solve many problems in its development,F company will become a benchmark enterprise in the field of intelligent manufacturing.