Study On The Competitiveness Of Automobile Enterprise Based On Financial Indicators

Auto industry is a capital intensive and technology intensive industries, industrial chain is long, high value-added, involves the development of related industries, increase the rate of employment, the improvement of living standards, and nearly all aspects of economic development. Since entering the 21st century, China's automobile industry to flourish, at present in our country, except Tibet, Qinghai and Ningxia, the rest of the 28 provinces and cities are set up and develop the automotive OEM factory. This on the one hand reflects the increasing scale of-auto industry in our country, on the other hand also suggests that our country automobile enterprise competition intensified. Facing the auto market competition,our country automobile enterprises need to find out in the market positioning, identify their own development weaknesses, and implement corresponding measures to enhance the competitiveness of enterprises, make the enterprise in an impregnable position in the fierce competition.Based on the financial index our country automobile enterprise competitiveness evaluation system model is established, the choice of 20 listed companies has carried on the empirical analysis, and put forward the Suggestions and countermeasures to increase the competition ability of China's automobile enterprises. This article is divided into six parts, the first part, the paper puts forward the research background and significance; The second part summarizes the relevant theories about competitiveness, enterprise competitiveness at home and abroad, and summarized the domestic research results about automobile enterprise competitiveness; The third part, On the basis of the comparison of the financial indicators of the competitiveness evaluation system which other scholars building, the evaluation system and model of the competitiveness of China's automobile enterprises are established; The fourth part, using the factor analysis method to select 20 samples of enterprise metrological analysis, and the analysis results are summarized. The fifth part, in view of the results of the empirical analysis , According to the development of enterprises, the paper puts forward several Suggestions on how to improve the competitiveness of China's automobile enterprises.The sixth part, summarize the full text of the study and the prospects for the future.