Research On The Construction Of Jingchu Grain And Oil Brand System

Under the influence of agricultural science and technology and globalization,the domestic and international agricultural products market is fiercely competitive,and China's agricultural products are under great pressure in the process of development.In recent years,consumer demand has also changed.Consumers began to pursue high-quality products.In the fierce market competition,how to realize the brand development path is one of the issues that domestic and foreign agricultural products enterprises need to pay attention to.Branding construction is of great significance to the development of regional agricultural products.It is an guarantee for promoting regional economic development and increasing regional farmers' income.A good brand can effectively enhance the visibility of products,gain consumer loyalty and enhance consumers:Satisfaction.The branding of agricultural products is the only way to developing the regional agricultural economy in China,and also the key link for regional agricultural enterprises to obtain sustainable development capabilities.Hubei is the main producing area of high quality wheat,corn,rice,potato,rapeseed,cottonseed and sesame oil crops in China.Rich grain and oil resources have laid the foundation for the development of grain and oil industry in Hubei.However,although there are many grain and oil products in Hubei,the characteristics of each product are not obvious,and the influence in the region is not significant.Based on the review of relevant literatures at home and abroad,this paper uses the field research method to study the development of rice brand in the regional grain and oil brand “Jingchu Dadi”.Based on SWOT analysis and domestic and international excellent rice brand development and construction experience,this paper proposes The specific measures for the construction of the regional brand “Jingchu Dadi+” system are aimed at promoting the regional construction of grain in Hubei Province and establishing a good brand image for Hubei Grain and Oil.