The Development Strategy Of Personal Finance Business Of Commercial Banks Under The Background Of The Internet

With the further promotion and application of Internet technology,the traditional personal finance business of commercial banks has gradually lost its competitiveness,and a new type of personal finance business adapted to Internet technology has emerged,and "Internet finance" has developed rapidly.In recent years,with the popularization of computers,Internet and Internet technology have become an indispensable part of people's life and learning.At the same time,with the upgrading of people's consumption concept,personal finance has become an important way for people to control their assets.Commercial banks are authoritative issuers of personal financial services,but in recent years,the development of the Internet has led to the development of third-party payment platforms.The new mode of combining the Internet and financial industry has begun to erode the market share of traditional commercial banks.The personal financial services of commercial banks have been impacted,regardless of the size of customers or business,or the rules of financial services.Moulds are obviously affected.Commercial banks,as the main participants in the domestic financial industry,have achieved certain results since the development of personal financial services,and have accumulated a certain scale of customer groups.However,under the background of the rapid development of the Internet,their personal financial services have also been affected to a certain extent.The growth rate of business has slowed down gradually,and some problems in business development have gradually exposed.At the same time,there are still some problems.It is of great significance to study the development strategy of personal finance business.Based on the basic theory of Internet finance and personal finance business,this paper expounds the present situation of the ICBC's personal finance business,and analyzes the problems such as product lack of innovation,weak technical support ability and insufficient warning of financial risk,etc.Based on the SWOT analysis of personal finance of the ICBC based on Internet finance,this paper puts forward some optimization strategies,such as strengthening business innovation,strengthening technical support and perfecting risk management mechanism.