Research On The Development Of Financial Products Of Wu Jiang Rural Commercial Bank

In recent years,China's economic development has stepped into the "new normal" of medium-speed development,but due to the increasingly important policy of benefiting agriculture,the tide of migrant workers and the rise of labor costs in urban enterprises and many other favorable factors,the income of farmers is also growing steadily.According to the statistics of the State Bureau of Statistics,the per capita net income of rural residents in China reached 13220 in 2017,with a growth rate of 9.1%,exceeding the growth rate of GDP and per capita net income of urban residents.On the other hand,because of the restnction of stock market and real estate,more and more people put the hope of preserving and increasing the value of wealth into bank financial products,which has brought about the rapid development of bank financial products.However,as far as the current market situation is concerned,most commercial banks still focus on the urban market,ignoring the increasing demand for financial products in rural areas.Under the background of further opening up the financial market in China,the competition in the banking market is becoming more and more intense.Therefore,it is not necessarily a good development path for commercial banks to expand the financial management business to the rural market and realize the differential competition.In this paper,the development of financial products of rural commercial banks as the research perspeetive,Wujiang rural commercial banks as the research object,first of all,through research and data collection,to grasp the development status of financial products of rural banks in Wujiang,and SWOT model is used to analyze the development of rural financial products;secondly,on the basis of research and analysis;This paper finds out the market orientation of rural financial services of Wujiang Rural Commercial Bank,and puts forward the development measures of rural financial products of Wujiang Rural Commercial Bank in line with the needs of rural residents.The research period of this paper can help Wujiang Agricultural and Commercial Bank to clarify the development ideas,design and develop practical financial products for rural financial market,and implement an effective product development program to expand the rural market to provide a certain reference.