Research On The Influencing Factors Of Internet Financial Information Enterprise Value

In recent years,with the high-speed development of China's Internet industry and the gradual marketization of financial system,financial information "Internet +" a kind of brandnew financial business model have sprung up began to rise,the company is mainly on the vertical network to provide financial information services,provide comprehensive services for securities trading institutions,provide value-added services to the financial data terminal investors.Internet financial information enterprises are characterized by high income and light assets,so their pricing methods are quite different from traditional enterprises.Based on this purpose,this paper discusses the factors influencing the enterprise value of Internet financial information from both theoretical and empirical perspectives,so as to enable the evaluators to reasonably judge the enterprise value through the contribution of the invested capital to the enterprise value,and at the same time to provide a strong reference for managers and investors.This paper combines theoretical analysis with empirical research.In terms of theoretical research,relevant literatures at home and abroad are sorted out in the first place,driving factors of enterprise value of Internet financial information are summarized in the second place,and finally a measurement system of influencing factors of enterprise value of Internet financial information is constructed from both financial and non-financial perspectives.In terms of empirical research,this paper is divided into two parts.The first part is mainly about the standardization and dimensionality reduction of various indicators affecting enterprise value,so as to obtain the "common factors" affecting enterprise value.The second part mainly establishes the panel data regression model,conducts empirical research,and analyzes the correlation between the influence factors in the measurement system and the enterprise value of Internet financial information.The empirical results show that the factors of profitability,risk and social influence,equity concentration,development level,R&D investment and user value are significantly correlated with the enterprise value of Internet financial information,but not significantly with the operating level.