Research On The Impact Of Internet Finance On The Profitability Of Commercial Banks

Since the beginning of the 21 st century,China's Internet technology has been in constant development.Coupled with the emergence of emerging media,it has been integrated with financial services and interacted to create the emergence of Internet finance..For the development of China's commercial banks,the existence of Internet finance has a very important position,which can further improve the bank's profitability,enable it to ensure sustainable development,maximize the realization of the ambitious goal of safeguarding people's livelihood,and thus protect financial Pratt & Whitney,stimulating the good growth of our national economy.Not only that,through the relevant research in this paper,in view of the development background of the current sluggish development of China's real economy,we can make full use of Internet technology to help our commercial banks to achieve a stable transformation as soon as possible and provide corresponding reference.With reference.Based on the existing literature research,this paper analyzes the impact mechanism of Internet finance on the profitability of commercial banks,and builds a model of the impact of Internet finance on the profitability of commercial banks by referring to relevant literature.Selecting 16 listed commercial banks in China as samples,from the fourth quarter of 2014 to the third quarter of 2017,in the twelve quarters of this time interval,collect relevant data and complete corresponding Empirical analysis.Finally,from the perspectives of changing competition strategy,consolidating the advantages of the field,and drawing on foreign experience,the paper puts forward suggestions for the development of commercial banks to deal with the challenges of Internet finance,especially third-party payment and P2 P online lending and crowdfunding.The empirical analysis draws the following conclusions: In the Internet financial business,there are three main negative impacts on the improvement of the profitability of China's commercial banks,namely P2 P online lending and crowdfunding,including third-party payment.However,in the process of empirical analysis,the test results obtained are not very significant,which means that these three types of representative Internet financial services,although to some extent,make the profit of commercial banks The ability has a certain impact.In fact,this level is relatively small and does not produce a more practical effect.In addition,among the three types of businesses,the one with the most negative impact is the third-party payment business,and then the P2 P online loan.The least powerful one is crowdfunding.