An Empirical Study Of EVA-based Performance Appraisal In Branch A Of A Commercial Bank

In recent years,in order to promote the further development of China's economy and promote the scientificity and rationality of market-oriented reform,China's financial industry has carried out a series of reforms.However,along with the financial market continues to relax access conditions,foreign banks have begun to enter the Chinese market and other situations,commercial banks in Guizhou Province have to face the competition of major commercial banks at home and abroad,competition pressure is increasing.In this case,how to use scientific evaluation methods to evaluate the value creation ability of commercial banks,find out the deficiencies,and then combine modern value creation management concept to improve the value creation ability and resource allocation ability of commercial banks,has become an urgent problem faced by commercial banks in Guizhou Province.In addition,with the continuous development of the capital market,a large number of high-quality joint-stock banks poured into Guizhou Province,so that the traditional commercial banks in Guizhou,which occupy the market only by means of increasing market share,increasing capital investment and so on,are facing extremely far-reaching competition pressure and need to be changed urgently.Reform the existing capital management tact,enhance risk prevention and management,and ultimately make the comprehensive competitiveness of commercial banks in Guizhou Province greatly improved.EVA(Economic Value Added)as an advanced performance evaluation system,not only considers debt capital and equity capital,but also aims to embody the value-added part,which is of great significance to the strategic planning of enterprises.Therefore,this paper briefly introduces the basis of EVA theory,analyzes the usefulness of EVA indicators in commercial banks,and analyzes the influencing factors by a commercial bank,further illustrating the guiding significance of long-term strategic planning for enterprises.On this basis,this paper finally puts forward that we must pay attention to adjusting the income structure,that is,while guaranteeing the profit of traditional credit business,we should focus on developing non-credit business,especially expanding intermediary business,in order to effectively improve the value of EVA;in addition,commercial banks should further enhance capital awareness,so that the cost of capital.This has reduced and transformed the existing financial management concepts,enabling EVA to achieve a significant increase.In a word,we should popularize the EVA concept in commercial banks,combine with our own culture toestablish a scientific and reasonable EVA strategic concept,and make it become the guiding ideology for guiding the bank's business activities.