Research On The Operating Model Of The Bank Of China Consumer Finance Corporation

Consumption,investment,import and export are the three engines to promote economic development.In recent years,the share of consumption in China's GDP growth has increased year by year,from 48.5% of GDP in 2010 to 53.6% in 2017,which fully demonstrates the function of "economic engine".The consumption level of residents also increased from 10 919 yuan in 2010 to 19853 yuan in 2017,with a growth rate of 94%.The balance of consumer credit also increased from 7.48 trillion yuan in 2010 to 31.5 trillion yuan in 2017.Consumption will become the star of economic growth,so the role of consumer finance in it is very important.Consumer finance refers to the credit loan provided by relevant financial institutions to satisfy the needs of individual consumption.Its repayment period is generally limited to less than one year,the amount of which is generally not more than 200,000 yuan,and the consumption purpose does not cover housing and other aspects.However,unlike China's consumer finance industry in full swing,the development of consumer finance companies is unsatisfactory.Based on this,this paper divides the operation mode of BOC Consumption Finance Company into two parts: external environment and internal activities.Emphasis is laid on the specific analysis of five aspects of internal activities: sales and marketing,product production,source of funds,governance system and risk management and control.From this,we can get its financing cost,product income and ultimately roughly calculate profit margin,and summarize the operation mode of BOC Consumption Finance Company.Then it evaluates the operation performance of BOC Consumer Finance Company in terms of performance evaluation rules,economic value added,asset security,profitability and liquidity,and finds that its operation performance is good and has a high reference value.From this,we can get the successful experience,existing problems and improvement measures of the operation mode of BOC Consumption Finance Company,and on this basis,we get the countermeasures and suggestions of the operation mode of the Consumption Finance Company.