Hua Chuang Hui Projects Business Plan

The life span of small and medium-sized enterprises in China is generally not long.Through the analysis and study of the existing situation of small and medium-sized enterprises,I find that the main factors restricting the development of small and medium-sized enterprises are talents and funds.Therefore,providing financial consultation for small and medium-sized enterprises has great prospects and profit space.There are not many institutions that can really provide a full range of financial consultation services,and most of the prices.Expensive.Therefore,I decided to set up a small and medium-sized enterprise financial consultation company with the main business of small and medium-sized enterprises' financial consultation service,which is brand-oriented,standardized,institutionalized and price-friendly,and constantly develop its members to form a small and medium-sized enterprise community,and stick to its members through the community,thereby expanding the needs of the community and tapping potential members,thereby generating greater benefits.Based on the management theory that I have learned in my three-year MBA study,this paper firstly makes a survey and analysis of the survival status of SMEs,and finds that Guangdong is the most concentrated area of SMEs in China,so it decides to set up a service organization for SMEs in South China.Then it uses PEST model and Porter's five-force model to analyze the current situation of South China.The market environment situation of SMEs' management consulting is analyzed by SWOT model,and the competitive advantage,market positioning,marketing strategy and marketing strategy of Huachuan Foreign Exchange Project are determined.Finally,the investment evaluation indexes such as financial statements and internal investment return rate are calculated by reasonable assumptions,and the conclusion is drawn after risk assessment.As an entrepreneur of financial consultation for small and medium-sized enterprises,I hope that the Huachuanyui Business Plan can not only provide feasibility analysis for this venture project,but also provide data reference and action guidance for future project operation.