The Impact Of Payment Mechanisms On The Degree Of Product Usage

In recent years,non-cash payment methods such as mobile payment and bank card payment have been widely used in China,which has greatly facilitated transactions.However,the researches on mobile payment at home and abroad mainly focus on the antecedent variables of acceptance and willingness,as well as impulsive consumption and satisfaction.In addition,although bank card payment has been widely used and studied abroad,the domestic research on bank cards is mostly focused on perceived risk,rights protection,purchase intention or impulse consumption.Consumer psychology and behavior are complex and changeable.There is still much room for expansion on the impact of mobile payment and bank card payment on consumer psychology and behavior.In addition,the researches on the impact of payment methods on consumers mainly focus on the time of purchase or shortly after purchase,such as purchase intention,satisfaction,etc.,and there are relatively few studies on psychology and behavior after a long period of purchase.The payment methods are divided into cash payment and non-cash payment.The non-cash payment mainly includes bank card payment and mobile payment.We focus on the usage of products and explores the impact of payment methods on product usage and its mechanism.This study reflects the usage of products from three levels: usage frequency,usage function and usage situation.This study collects data through questionnaires,allowing the participants to recall the actual use of the purchased products,and analyze the data through SPSS23.0 and AMOS24.0.We found that:(1)compared with cash,when consumers use non-cash payment,the pain of paying is lower;(2)the pain of paying has a negative effect on the three dimensions of product usage;(3)the product usage is higher when non-cash payment is made,and the pain of paying mediates between the three dimensions of product usage and payment methods.The study also explored the influence of the amount of payment,gender,age,and income.The study found that all of them have an effect on the relationship between payment methods,the pain of paying and product usage.The results are as follows:(1)consumers use the purchased products more often when the amount of payment is small;(2)women are more reluctant to use the purchased products.(3)younger consumers use the purchased products more;(4)consumers with lower incomes use the purchased products more often.The production of products requires a certain amount of natural and social resources,and the products themselves are an important part of material wealth.The product usage also reflects how the resources are used by consumers.With the tight constraints of resource and environment in China,it is vital to improve resource utilization.Therefore,this study has a positive and practical significance from the perspective of consumers to study the usage of purchased products by consumers.The possible innovations of this paper are as follows: focusing on product usage,it enriches the researches about the impact of payment methods on consumer psychology and behavior and product usage.