The Service Marketing Strategy Research Of N Wealth Management

As a service industry,it is not so simple to provide financial products to create revenues,but to provide customers with quality services.Before the customer establishes a bridge of contact with N Wealth Management Company,it stabilizes the customer source and gives customers a sense of trust in N Wealth Management Company.This paper hopes that through research and investigation,we can find the drawbacks of service marketing of N Wealth Management Company,and give scientific and reasonable suggestions by consulting the literature,so that N Wealth Management Company can improve and optimize through various measures and implement customer-centered marketing concept.To increase the competitive advantage of N Wealth Management Company,to have longer-term development goals and broad development space,and to provide reference for other similar companies.This paper follows the idea of “problem problem?literature learning?problem research?analysis problem?problem solving”.The research is carried out by N wealth management company as a case study,and the service marketing strategy of N wealth management company is analyzed in combination with 7Ps service marketing theory.Through the research,the following conclusions are obtained:(1)From the results of the author's field research interview,N wealth management company mainly has six problems in service marketing,including: 1 product homogeneity problem,lack of innovation,and The similarity between similar products in the market is high;2 the expected yield of products is insufficient,and it is difficult to meet the needs of high-net-worth customers;3 channels are more dependent on the introduction of old customers,and relatively new in the development of new customers.It is relatively weak,which affects the development of new customers of N Wealth Management Company to a certain extent;4 there is no good promotion activity,the existing promotion activities,single customer repeated marketing does not consider whether the customer has corresponding product demand,easy to produce Resentment;5 existing marketers still need to be further improved in quality,because N Fortune Management's customers are mainly high-net-worth customers,so the service requirements are higher,need to provide customers with more professional and efficient services,but N Wealth Management Company The current marketing staff still has certain problems in this regard;6 follow-up maintenance follow-up work Not a particular place,there can be very good customer service.(2)In view of the service marketing problem of N Wealth Management Company,this paper gives countermeasures in a targeted manner,mainly based on the 7Ps theory of service marketing to give countermeasures,and further improves customer communication and customers from the perspective of customers.Suggestions on viscosity,improvement in customer access,etc.,to help N Wealth Management improve service marketing and promote its service marketing efficiency.