Personal Wealth Investment Product Marketing Management Research Of China Construction Bank Ningxia Branch

With the increasingly influence and development of financial management ideas,commercial banks' personal wealth investment product has become a big business.Especially in recent years"interest rate liberalization,deposit become wealth investment,cross-border competition" has become the tend of times.China Construction Bank Ningxia Branch's personal wealth investment service starts late and far away deviate from its orientation which called "Big bank strategy".The increasingly fierce competitions become the main theme of wealth investment product market and therefore commercial banks should expand the quality,quantity and scopes of customers.Try to analyze the development of China Construction Bank Ningxia Branch's personal wealth investment product in line and the development of personal wealth investment product of four major state-owned banks in row to find the future tend.This dissertation aims to use finance,marketing,the theory of SWOT to analyze the development and construction of China Construction Bank Ningxia Branch.Pointed out that at present in the marketing of lack of the concept of' really take the customer as the center",lack of "brand" marketing consciousness,lack of segmentation of customer groups,lack of perfect marketing management system,lack of one-stop service.At the same time also hope to seek the development strategy and actual operations to better develop the personal wealth investment product marketing of China Construction Bank Ningxia Branch measures taken include Change idea,brand marketing,customer segments,perfect system and customer satisfaction.