Research On The Value Of Cody Dairy's M A Of Juer Dairy Industry

M&A is one of the main ways to enhance the competitiveness of enterprises and realize the rapid development of enterprises.In recent years,M&A activities of Chinese enterprises have appeared one after another.Mergers and acquisitions are an important way to enhance the value of enterprises.The value generated by mergers and acquisitions is not only the book value.The intrinsic value generated by mergers and acquisitions is especially important.How to measure the value generated by mergers and acquisitions is very important.Therefore,this paper uses a case study method to analyze the mergers and acquisitions activities of Cody Dairy and Juer Dairy in the dairy industry,and analyze how Cody Dairy creates value during the M&A period,whether there is synergy and the competitiveness of the company.Can be improved,so that what is desirable in the M&A activities and the need for improvement,and thus make constructive suggestions to provide a reference for other companies' mergers and acquisitions.This paper first analyzes the domestic and foreign research status and research methods of M&A,and introduces the relevant theoretical basis.It analyzes the background of the merger and acquisition of Cody Dairy and the acquired Jurr dairy industry,and uses swot to analyze the advantages and disadvantages of current enterprise development.Using the theory of M&A value,this paper compares and analyzes the case and summarizes the main motivations of Cody Dairy's merger and acquisition of Juer Dairy.Secondly,it analyzes the three aspects of Cody Dairy's competitiveness,the effect analysis of M&A value creation and the value-added analysis of M&A value creation.In terms of the value of competitiveness,this paper analyzes the benefits brought by product structure adjustment,the increase of market share,the increase of brand awareness,the improvement of production capacity,etc.Through the value generated by mergers and acquisitions,it is found that the business income of Cody Dairy after the merger has been obtained.Rapid growth,continuous improvement of production technology,continuous improvement of development capabilities,and significant improvement in business efficiency have basically achieved synergies.The analysis shows that corporate mergers and acquisitions createvalue for the enterprise through synergy.Then through a series of financial indicators such as profitability,solvency,operational capability and development capability created by the value of mergers and acquisitions,the company comprehensively evaluates and analyzes the products.Finally,through a series of combing,it summarizes the merits of the merger and acquisition activities of Cody Dairy.Suggestions and prospects for future mergers and acquisitions.