Research On Supply Chain Financing Of Real Estate Companies

In recent years,under the background of strengthening financial supervision,de-leveraging and credit crunch,real estate companies are facing increasing financing pressure.With the narrower financing channels and higher financing costs,real estate companies will usher in a period of vitality.In order to adapt to the fierce market competition environment and better meet the market demand,the real estate enterprises that have started to enter the supply chain financing mode,financial status and good credit level have gradually strengthened cooperation with upstream suppliers and downstream distributors,and closely integrated.It will form a supply chain with stable trading relationships and real trading background.The supply chain financing proposes to bring together the supply chain of the complete upstream and downstream enterprises to finance the external financial institutions.The stability of the entire supply chain makes it easier for the SMEs in the chain to obtain financial institutions.Financing favors and better responds to the shortage of funds for SMEs.For real estate enterprises,although supply chain financing does not directly provide funds,it can help housing enterprises to extend the account payable period and enhance the “hematopoietic capacity” of daily operations,thus enabling housing enterprises to alleviate funds to a large extent.pressure.As the strongest and most credit-rich enterprise in the real estate supply chain,real estate companies are generally referred to as core enterprises in the supply chain.The good reputation of core enterprises is the basis for the smooth development of supply chain financing.It is very meaningful to analyze the supply chain financing problem.The participation of core enterprises can alleviate the current situation of financing difficulties for upstream and downstream SMEs.At the same time,it can further enhance the financing ability of upstream and downstream enterprises and the market competitiveness of supply chains,so that the supply chain Financing is more efficient,and in order to promote the increase of its own income,the core enterprises are taking advantage of the development of supply chain financing.This is the premise of the normal operation of financing projects,and the core enterprises also play a vital role.The existing theoretical research on supply chain financing often cuts in from SMEs or external financial institutions,ignoring the important position of core enterprises,making it unable to give full play to the powerful information acquisition and organizational control advantages of leading enterprises.There is a lack ofconsideration for the benefits of the core enterprise's own credit resources.Therefore,this paper regards the core enterprises in the supply chain as the key role in researching supply chain financing,and selects the mature real estate industry with supply chain financing as a typical analysis..As the overlord of real estate business performance in 2017,Country Garden Group's implementation of supply chain financing can be described as very successful.Through its credit-led supply chain financing,although the real estate enterprises have not actually obtained financing,the financial pressure of all parties has been greatly improved.Mitigation not only enhances the overall competitiveness of the supply chain,but also indirectly promotes the high-speed turnover of the daily operations of real estate enterprises.This paper provides an inspiration for the analysis and research of Country Garden Group's supply chain financing model,motivation,characteristics,risks and effects.