| Financial risk is a risk that must be paid attention to in any enterprise operation,and it is the concentrated embodiment of corporate risk in financial aspect.Economic globalization makes the market of enterprises broader,but it also brings uncertainty to the development of enterprises,and the financial risks of enterprises increase day by day and become more complex.It is not uncommon for enterprises to get into trouble or even go bankrupt because of finance,which provides a lesson for the development of other enterprises.Therefore,more and more enterprises attach importance to financial risk management.This paper takes Qingdao Haier co.,ltd.as the research object.Haier,as the leader of white goods in China,has been affected by the downward trend of the appliance industry in recent years,and some financial indicators are not ideal.Therefore,the identification and evaluation of financial risks based on the company's financial data and the timely adoption of effective preventive measures are conducive to the healthy and stable development of Haier.On the basis of summarizing and summarizing the existing research results,this paper expounds the relevant theories of financial risk control from the perspective of capital management theory and risk management theory,laying a theoretical foundation for the research of this paper.Firstly,the financial data of Haier company are analyzed vertically and horizontally from the perspectives of debt repayment,profit,operation and development.Second,follow the principle of systematic,comprehensive,effectiveness,feasibility,on the basis of this article from the solvency,profitability,operation and development four aspects chose 12 financial indicators,Haier was established by applying the analytic hierarchy process(ahp),the company's financial risk assessment system,and through the efficacy coefficient method to evaluate the financial risk of the Haier company.Finally,in order to better control Haier 's current financial risks,this paper puts forward Haier 's financial risk prevention measures.Through the study,it comes to the conclusion that the comprehensive financial risk score of Haier in 2016 is 0.64,which is a medium risk.In 2017,the comprehensive financial risk score of Haier r company is 0.78,which is a light risk.It indicates that Haier's financial situation is relatively good,but some indicators are abnormal or there is a large gap with the standard requirements,which may lead to financial risks of the company.In terms of debt paying risks,although there are some risks in 'short-term debt paying,they are maintained at a controllable level.The long-term debt paying ability is weak,belongs to the high risk,the high reward financial structure;Risks in terms of profitability: the efficiency of asset utilization is reduced,and the cost continues to increase,resulting in the need to improve the input and output;Operational risks: inventory and receivables turnover rate is not high,and turnover days increase.In particular,the average processing period of accounts receivable turnover becomes longer,which slows down the speed of realization and may cause bad debts,increasing financial risks.Haier should first pay more attention to risk,including improving personnel's risk awareness and strengthening risk assessment.Then strengthen the forecast control of the cost,including the period cost and raw material cost control;third,strengthen debt service and operational risk management. |
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