Qingdao Haier Acquired The Financial Risk Research Of General Household Appliances

Nowadays,cross-border mergers and acquisitions have become an important way for companies to enter markets in other countries,expand market share,and achieve rapid growth.However,due to the late start of cross-border mergers and acquisitions in China and the lack of M&A experience,the success rate of mergers and acquisitions has been low.The reason for this is that related companies do not fully understand the financial risks of cross-border mergers and acquisitions,and they do not have risk prevention awareness and do not possess risk control capabilities.Therefore,it is particularly important to identify and evaluate the financial risks in various stages of cross-border mergers and acquisitions,and analyze the financial risk control measures for successful cases of cross-border mergers and acquisitions.Firstly,using the literature research method,based on systematically reviewing related theories and research results at home and abroad,this paper positions research perspectives,and identifies the financial risks of cross-border M&A at various stages based on the concepts of cross-border M&A and cross-border M&A financial risk and related theories.Secondly,comprehensively using the analytic hierarchy process and fuzzy comprehensive evaluation method to quantify the financial risk of Qingdao Haier's acquisition of general-purpose household appliances in each stage,so as to identify the financial risks that the evaluation value is high in each phase of M&A.Finally,a case analysis method was used to analyze the causes of the high risk values identified by the identified financial risks associated with high evaluation values and the specific case backgrounds.The control measures adopted by Qingdao Haier were analyzed based on the causes of the risks,and Qingdao Haier was summarized.Relatively appropriate risk control measures and suggestions on the deficiencies that need to be improved,to provide reference experience for other companies,to enhance the risk control capabilities of related companies,to avoid or reduce the negative impact of financial risks,and then from the overall improve the success rate of cross-border mergers and acquisitions.