Research On Countermeasures To Enhance The Competitiveness Of TG Sub-branch Outlets Of Agricultural Bank Of China Under Internet Finance

In recent years,with the continuous development of Internet finance,the emergence of mobile banking,smart teller machines,self-service banks and other channels and equipment has replaced the traditional and single counter channels,which makes the financial services of bank outlets face tremendous challenges in the Internet era.The development of Internet has reshaped and nurtured customers' consumption behavior and habits,and customers' business network to banks.Point dependence is declining.Therefore,how to enhance the competitiveness of bank outlets,enable them to better survive and develop in the fierce market environment,better practice social responsibility and better serve customers is a problem that banks need to think about and solve urgently,and also the primary task of current bank development.Taking the TG branch of Agricultural Bank of China as the research object,SWOT-CLPV theory and core competitiveness theory as the theoretical basis,this paper uses literature review,empirical research,comparative analysis and SWOT analysis methods to summarize the problems existing in the process of business development,especially in the branch network,on the basis of systematically interpreting the competitive advantages,disadvantages,opportunities and challenges of TG branch.The regional distribution,service quality,management measures and human resources of the points are analyzed in depth,and the corresponding development strategies and safeguard measures are put forward accordingly.Agricultural Bank TG Branch should raise the awareness of the importance of Internet finance from the ideological point of view,set up a special Internet finance department and professional talent team,formulate a systematic Internet finance plan based on the actual situation,formulate the supervision and assessment mechanism of Internet Finance work,and strengthen risk management and control work through regular learning and training activities to create solidarity and competition.Work environment,etc.,to enhance the competitiveness of the network in an all-round way,so that it can remain invincible in the fierce market environment.