Research On The Development Strategy Of Bayannaoer Zhentong Taxi Co., Ltd. Under The Background Of "Internet +"

With the continuous development of China's economy,the daily traffic travel demand of urban people is getting higher and higher,so the taxi industry develop rapidly because of its convenience.Since the beginning of the 21 st century,China's Internet technology has developed rapidly.The "Internet plus",it's industrial development has gradually become the traditional industry reform and upgrading trend,Many industries and the Internet industry has combined,business format has tremendous changes.In the context of "Internet plus",the The new type of traffic travel has been developing rapidly,such as,the car on the internet,it has huge impact on the traditional taxi industry.Faced with increasingly fierce market competition,the traditional taxi companies need to reform rapidly,so as to adapt to the development of the times.The case of this paper is from Zhentong taxi company in Linhe district of Bayannaoer city,we used the PEST analysis ways to analyze The external macro-environment of Zhentong taxi company,And then studied the Zhentong taxi's internal environment,we can know the opportunities and threats faced by the Zhentong taxi company,the strengths and weaknesses of the business.Based on the analysis results of the internal environment of Zhentong company,this paper used five kinds of models,which is the bargaining power of the supplier,the bargaining power of the owners,the ability of potential competitor's,the ability for substitutes,the competition ability of competitors and so on,we analyzes the basic competitive situation of the taxi industry in Bayannaoer city.Finally,from the analysis results,this thesis used SWOT matrix to make research to the Zhentong company and have made a conclusion from four strategies,which is SO strategy,ST strategy,WO strategy and WT strategy,the Zhentong company should choose SO and WO combined with together development strategy as the company's overall strategy.The results of this study show that the emergence of the network car has a huge threat to the Zhentong taxi company,it has seriously affected the competitiveness of Zhentong company,and the Zhentong company should grasp the "Internet plus" opportunities to carry out the enterprise reform,enhance the competitiveness of enterprises to promote enterprises to further develop and grow.