Research On Marketing Strategy For Personal Financial Products Of Bakouzi Sub-Branch Of JG Bank

With China’s macro-economy entering a new normal,the coverage of inclusive financial services in flour is continuously expanding,new regulations on capital management and financial management have been promulgated one after another,and residents’ financial access threshold has been lowered,the number of customers who purchase financial management will obviously increase in the future,and the breadth and depth of financial management services will be greatly improved,thus giving the financial management market not only a very strong impetus,but also a very large space for growth.The promotion of the national to take targeted measures in poverty alleviation policy encourages financial institutions to set up branches in poor areas.JG Bank actively promotes the business development of Bakouzi Sub-branch,focusing on providing personalized,customized and featured financial management services for local residents.This paper focuses on the marketing strategy of personal financial products in Bakouzi Sub-branch of JG Bank,and explores the problems and deficiencies in the current marketing situation of personal financial products in Bakouzi Sub-branch of JG Bank.By analyzing the macro-policy and legal environment,economic environment,social and cultural environment and technical environment faced by Bakouzi Sub-branch of JG Bank,and combining with the micro-environment competitor analysis,regional characteristics analysis and customer structure analysis of personal financial products marketing of Bakouzi Sub-branch of JG Bank,this paper provides direction and basis for optimizing the marketing strategy of personal financial products of Bakouzi Sub-branch of JG Bank.On this basis,the STP target market segmentation strategy is used to deeply analyze the potential needs,age distribution and investment preference of target customers,to segment customers,to select and position the marketing target market,and finally to propose the marketing strategy for personal financial products of JG Bank Bakouzi Sub-branch and the long-term implementable system guarantee.The rationalization proposals and long-term sustainable development safeguard measures put forward for personal financial marketing strategy of Bakouzi Sub-branch of JG Bank are of certain positive significance to the personal financial product marketing of Bakouzi Sub-branch of JG Bank in the next 3-5 years,and also have certain reference significance for regional rural commercial banks to cope with macroeconomic Period fluctuations,regulatory policy changes and changes in customer consumption habits.