The Business Plan Of JT Company's Piezoelectric Element Project

The piezo elements are used very widely in our life,such as the Alarm system in the public places,the parking sensor system,the warning tones in the domestic appliances.But at present,the R&D and the manufacturing technology in the ceramic field is still limited mainly in the low-and middle level,the high-end products such as the high-accuracy ultrasonic sensor,the ultrasonic transducer used for the medical treatments and so on are almost imported.JT trading company entered into this field in 2017,the mainly products are the piezo elements,such as the piezo sounders,ultrasonic sensors and piezo element discs used in the alarming system.We are providing the products based on the providing the technology services and supports.With the increasing requirements from the customers and the customization with small lots,most companies can't response to the customers quickly and accurately.JT company is planning to invest this project of piezo elements,and this paper will show that the project is feasible.Firstly,this paper outlines the JT company and the piezo elements project,and then focuses on the situation of the domestic and foreign piezo elements market.We learnt the high-end products such as the high-accuracy ultrasonic sensors are almost imported from the foreign companies,but in the domestic market,the competition is still in the low-end.the price war between the manufacturers has cut their margins to the bone,so the product reliability and consistency can't be guaranteed.Actually,both of them are most important,even though in the low-end.At the same time,some fields can't be met completely,such as piezo elements are used for the abnormal application and some requirements from small-middle size customers.We found JT company's development and further prospects.Through the analysis of Michael Porter's Five Forces Mode,we get that the external environments are suitable for the development of the piezo element projects.And then through the SWOT analysis,the advantages and disadvantages of JT company's piezo elements project can be found,which can guide us to find the suitable products and market,and then we can get our operation strategy and marketing.The financial analysis and cash flow during the actual situation for two years shows that this project has a certain profit space,the profit margin is about 17%.Finally,JT company's piezo element project risk is evaluated and forecasted.and it is found that even though there are certain risk,such as the financial risk,technology risk,and market risk etc.,all of them are under the control.Under the new economic situation of transformation and upgrading and the acceleration of development to the middle and high end,it is imperative for small and medium-sized Private Enterprises to upgrade,based on the technology,innovation and green growth.JT company will grasp opportunity adequately and make full use of our advantages to expand our products in the countries along with the Belt and Road Initiative Route,such as India and others,so as to realize our strategic objective of Long-term development.