Research On The Development Strategy Of Xiamen Property Management Limited Company

With the economic development in recent years,China's real estate market has also begun to develop rapidly,and the demand for property management services has also expanded with the development of the real estate industry.The advancement of science and technology has promoted the continuous development of property management,and the scientific and process complexity of its means has become increasingly prominent.If property management companies want to develop rapidly in the current rapid development of science and technology,social changes and economic situation,they must develop orders more and more.In the future,property management companies will face more severe challenges and more intense competition..This makes it necessary for property management companies to establish scientific long-term development goals and develop appropriate development strategies.This has become a major issue that should be studied and solved for property management companies at this stage.This study will Xiamen residential General Property Management Co.,Ltd.as a case study object,on the basis of the relevant concept theory guidance,combined with strategic management and diversified development of the relevant concept theory guidance,first of all,Xiamen residential General Property Management Co.,Ltd.to do a detailed analysis of the status quo,Then,with the help of pest model,the external development environment of the Enterprise is analyzed,and the weight calculation is carried out by using the Efe evaluation matrix,then the SWOT model is used to analyze the internal environment of the company,and the weight calculation is carried out with the help of ief evaluation matrix,and finally combined with the previous weight calculation and SWOT analysis matrix,Use strategic positioning diagrams to choose a diversified strategy that is appropriate for their development.Finally,based on the strategic objectives and development orientation of enterprises,the implementation of various strategies,and put forward the corresponding support measures.It is hoped that the research in this paper can play a certain strategic reference for the development of Xiamen Residence Corporation,promote its faster and better development,and provide a scientific basis for the development of strategic planning for other enterprises in the industry.